KOREASCHOLAR

THE NARCISSISTIC DESIRE FOR ORIGINAL VERSUS COUNTERFEIT LUXURY: SELF EXPRESSION OR EGO-ENHANCEMENT?

Fernando Fastoso, Boris Bartikowski, Siqi Wang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.289-297

SELF-EXPRESSION THROUGH VOTING? THE CRITICAL ROLE OF LEADER BRAND PERSONALITY

Sofia Batsila, George Panigyrakis, Anastasios Panopoulos

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1004-1014