KOREASCHOLAR

THE IMPACT OF CERTIFICATION ON CONSUMER TRUST IN THE FIRE SAFETY SERVICE: A SIGNALING THEORY APPROACH

Heeseok Woo, Kyung Hoon Kim

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1315

MEASURING AND OPTIMIZING ADVERTISING EFFECTIVENESS CONSIDERING CONSUMER ATTRIBUTES USING THE REAL ESTATE INFORMATION SERVICE

Michiko Miyamoto, Issei Mizonaga

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.1109-1123

HOW HUMAN-ROBOT TEAMS (VS. ALL-HUMAN TEAMS) ENHANCE CUSTOMER COOPERATION WITH SERVICE PROVIDERS: THE ROLE OF RELATIVE POWER PERCEPTIONS

An Sheng, Sungwoo Choi

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1103

UNDERSTANDING SERVICE ROBOT RECOVERY AND USER REACTIONS

Minjung Cho, Joonheui Bae, Sung Hun Kevin Bae

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1084

THE IMPACT OF LARGE LANGUAGE MODELS ON SERVICE CUSTOMIZATION: AN EMPIRICAL ANALYSIS OF TRIPADVISOR MANAGEMENT RESPONSES

Qiyuan Wang, Phyllis Wang, David Peng

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1044

AI SERVICES IN EMOTIONAL AND COGNITIVE SCENARIOS: THE MEDIATING ROLES OF PERCEIVED FAIRNESS AND PERSONALIZATION IN SERVICE QUALITY PERCEPTION

Feng Li, Zhe Song, Huanzhang Wang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1038

TRANSFORMING HOSPITALITY: THE IMPACT OF SERVICE ROBOT INTEGRATION ON CUSTOMER EXPERIENCE AND ORGANIZATIONAL BRAND REPUTATION

Natalia De Mena-Fernandez De Larrea, Maria Elena Aramendia-Muneta, Maria Pilar Martinez-Ruiz

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1031

EFFECTS OF CONSUMPTION CONGRUENCE ON CONSUMER PREFERENCE ON AI DRIVEN SERVICE OF LUXURY BRANDS

Honglei Liu, Xinran Wang, Mengmeng Zhang, Huanzhang Wang, Kyung Hoon Kim

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1024

THE ROLE OF PERCEIVED CONTROL IN SERVICE RECOVERY

Dominik Julian Padberg

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.829-834

TOO AUTHENTIC TO TOLERATE? THE IMPACT OF PERCEIVED AUTHENTICITY IN AI CHATBOT DESIGN ON CONSUMER BEHAVIOR UNDER SERVICE FAILURE

Chia-Wei Sun, Kuan-Ju Chen

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.802

INDOOR AIR QUALITY AS A POSITIVE SERVICE QUALITY SIGNAL IN HOTEL INDUSTRY: ITS PRELIMINARY TESTS AND POTENTIALS

Wooyang Kim, Howook (Sean) Chang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.717

EXPLORING GENERATIVE ARTIFICIAL INTELLIGENCE IN SERVICE INDUSTRIES: ADOPTION AND CUSTOMER ACCEPTANCE

Jennifer Yee-Shan Chang, Jun-Hwa Cheah

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.710-711

A STUDY ON THE IMPACT MECHANISM OF AI SERVICE AGENTS ON CONSUMER SERVICE EXPERIENCE

Feng Li, Rong Bu, Huanzhang Wang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.689

WHERE ARE YOU FROM AND HOW ARE YOU SATISFIED? ASYMMETRIC EFFECTS OF SERVICE ATTRIBUTES ON CUSTOMER SATISFACTION AND THE MODERATING EFFECT OF CULTURE

Pinelopi Athanasopoulou, Apostolos.N. Giovanis, Dimitrios Papakyriakopoulos, Emmanouil Choustoulakis

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.624-625

EXPLORING TRAVEL SERVICE SHOPPING: SINGLE SOURCE PANEL LOG AND SURVEY DATA

So-La Yoon, Kijung Choi, Sejung Marina Choi

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.567-570

BEYOND VALUE-IN-USE: EXPLORING VALUE-IN-BEING IN SERVICE ENVIRONMENTS

Saifeddin Alimamy, Mathew Chylinski

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.559-560

BRIDGING DIGITAL CONVENIENCE AND PHYSICAL SENSORY ENGAGEMENT: A HUMAN-CENTRIC APPROACH TO PHYGITAL MARKETING IN THE CUSTOMER SERVICE JOURNEY

Saifeddin Alimamy

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.556-558

HUMAN RESOURCE ANALYTICS PAY OFF BETTER IN SERVICE-INTENSIVE FIRMS

Heli Hallikainen, Tommi Laukkanen

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.555

THE ROLE OF AI PERSONALISATION IN IMPROVING SERVICE RECOVERY AND CUSTOMER LOYALTY

Mengying Zhang, Hongbo Liu, Iis Tussyadiah

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.452

SERVICE ROBOTS IN HOSPITALITY: HOW WARMTH AND COMPETENCE INFLUENCE CUSTOMER REACTIONS TO HUMAN AND ANIMAL-LIKE ROBOTS

Bryan Usrey, Hiroaki Saito

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.378