KOREASCHOLAR

USING THE NET PROMOTER SCORE TO IDENTIFY BRAND ADVOCACY WITHIN A CARE-BASED, LOW SWITCHING SERVICE CONTEXT

Saadia Shabnam, Aziemah Othman, Graham Ferguson, Brian T. Hart

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.602

CUSTOMER RESPONSES TO A FRONTLINE SERVICE ROBOT IN A RETAIL SERVICES CONTEXT

Amelia, Christine Mathies, Paul G. Patterson

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.618

A GUIDE MAP TO THE TERRAIN OF CONSUMER COPING MECHANISMS IN A SERVICE FAILURE AND RECOVERY CONTEXT

Claire Haesung Whang, Hye-Young Kim

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.696-701

CONTEXT EFFECTS OF FEAR-INDUCING PUBLIC SERVICE ANNOUNCEMENTS

Claus Ebster, Udo Wagner, Lisa Eberhardsteiner

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.819-824

THE EFFECTS OF EXTERNAL RECOMMENDATIONS ON CONSUMERS' PURCHASE DECISION IN A MULTICHANNEL SERVICE CONTEXT

Carlos Flavian, Raquel Gurrea, Carlos Orus

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.718-731