KOREASCHOLAR

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Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.589-595

CUSTOMER ENGAGEMENT AND ITS OUTCOMES: THE ROLES OF SERVICE ENVIRONMENT AND BRAND EQUITY

Ou Juanjuan, IpKin Anthony Wang, Matthew Tingchi Liu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1060-1064