KOREASCHOLAR

SERVICE RECOVERY AND BEHAVIOURAL INTENTIONS: THE MODERATING ROLES OF FAILURE SEVERITY, PERSONALITY TRAIT AND BRAND RELATED CONSTRUCT

Sarabjit Kaur Sidhu, Fon Sim Ong, Sathyaprakash Balaji Makam

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1551-1555

A GUIDE MAP TO THE TERRAIN OF CONSUMER COPING MECHANISMS IN A SERVICE FAILURE AND RECOVERY CONTEXT

Claire Haesung Whang, Hye-Young Kim

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.696-701