KOREASCHOLAR

THE EFFECT OF SERVICE INNOVATION ON PERCEIVED SERVICE LUXURIOUSNESS AND WILLINGNESS TO PAY MORE

Sungkyu Lee, Jong-Ho Lee, Tony Garrett

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.867

GENDER DIVERSITY AND INNOVATION IN KOREA SERVICE INDUSTRIES

Antonio KW LAU, YM Jiang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.133-138

LEVERAGING BIG DATA AND ARTIFICIAL INTELLIGENCE FOR SERVICE INNOVATION IN MARKETING

Murat Acar, Aysegul Toker

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1351-1354

CHALLENGES THAT SENIORS FACE DEALING WITH SERVICE INNOVATION IN VACATION RENTAL INDUSTRY : CASE OF SENIOR USERS OF AIRBNB

Majdouline Mhalla, Ummy Fadhilah

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.909-911

THE EFFECT OF SERVICE INNOVATION ON PERCEIVED LUXURIOUSNESS IN ADVERTISEMENT

Sungkyu Lee, Jong-Ho Lee, Tony C. Garrett

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.109

THE STRENUOUS EFFECTS OF INNOVATION ON SERVICE EMPLOYEES

Vassiliki Grougiou, Stefanos Giannikis, Andreas Andronikidis

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.355

OPEN SERVICE INNOVATION: PROPOSED ANTECEDENTS AND MODERATORS FROM KNOWLEDGE-BASED VIEW

Fu-Sheng Tsai, Julia L. Lin, Yu-Chia Chen

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1001-1014

MANAGING CUSTOMER INTEGRATION – THE CRUCIAL ROLE OF FRONTLINE EMPLOYEES

Julia Rugen, Christian Brock, Markus Blut

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1024

DOES SOCIAL MEDIA ENHANCE INNOVATION IN CUSTOMER RELATIONSHIP MANAGEMENT？: A THEORETICAL EXPLORATION OF THE EFFECTS OF SOCIAL CRM IN SERVICE SECTORS

Kaede Sano

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1913-1922

MANAGING INNOVATION PERFORMANCE: A SERVICE-DOMINANT LOGIC VIEW

Li-Wei Wu, Chung-Yu Wang, Ya-Ting Wu

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1439

ADOPTING/REJECTING SERVICE INNOVATION: A COMMUNICATION ISSUE

Daniela Corsaro, Roberta Sebastiani, Cristina Mele

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.732-751

HOW TO DESIGN SERVICE INNOVATION PROCESSES:DEVELOPMENT OF THE PARTICIPATION QUALITY SCALE

Nils O. Ommen, Markus Blut, Christof Backhaus, David M. Woisetschläger

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.715

COMPETETING CATEGORIES OF SERVICE INNOVATION

Lars Witell, Hannah Snyder, Anders Gustafsson, Paul Fombelle, Per Kristensson

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.585-586