KOREASCHOLAR

REGAIN MANAGEMENT IN PROFESSIONAL SERVICE FIRMS: STATUS QUO AND CHALLENGES

Doreén Pick, René R. Schleus

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.503

DOES SOCIAL MEDIA ENHANCE INNOVATION IN CUSTOMER RELATIONSHIP MANAGEMENT？: A THEORETICAL EXPLORATION OF THE EFFECTS OF SOCIAL CRM IN SERVICE SECTORS

Kaede Sano

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1913-1922

MANAGEMENT OF CUSTOMER INTERACTIONS AS AN INNOVATIVE SOURCE FOR IMPROVING CUSTOMER PERCEPTIONS OF SERVICE QUALITY

Jiyoung Kim, Sunmee Choi

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.342