KOREASCHOLAR

AI SERVICES IN EMOTIONAL AND COGNITIVE SCENARIOS: THE MEDIATING ROLES OF PERCEIVED FAIRNESS AND PERSONALIZATION IN SERVICE QUALITY PERCEPTION

Feng Li, Zhe Song, Huanzhang Wang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1038

HOW GENERATIVE AI SERVICES PERSUADE CUSTOMERS IN HIGH END RETAIL FINANCIAL PRODUCTS

Yun Ho Park, Kyung Hoon Kim

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1037

USING CHATBOT IN CUSTOMER SERVICES CONTEXT – A SYSTEMATIC REVIEW

Wut Tai Ming

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.645

IMPACT OF GENERATIVE AI VIRTUAL FITTING SERVICES CHARACTERISTIC ON CONSUMER BEHAVIOR: MEDIATING ROLE OF TECHNOLOGY ACCEPTANCE AND EMOTIONAL RESPONSES

Eunyoung Park, Eunju Ko

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.612

SCARCITY IN SERVICES

Shaheen Hosany

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.562

DO CUSTOMERS MAKE SELF-SERVING ATTRIBUTION FOR ROBOT-DELIVERED SERVICES? THE ROLE OF ANTHROPOMORPHISM AND TECHNOLOGY AUTONOMY

Chia-Yi Chen

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.383

SERVICE ROBOT IN TOURISM AND HOSPITALITY SERVICES: ARE TECHNOLOGIES DRIVING A LONELINESS PARADOX?

Min Yan, Qionglei Yu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1022

FACTORS INFLUENCING USAGE BEHAVIOR OF ONLINE FOOD DELIVERY PLATFORM SERVICES DURING THE COVID-19 PANDEMIC

Mei-Fang Chen

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.970

SEX ROBOTS AND GENDER RELATIONS: MARKETING HOSPITALITY SERVICES IN THE FUTURE ECONOMY

Craig Webster, Anna Farmaki

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.443-444

A BIBLIOMETRIC ANALYSIS OF INTERNATIONAL SERVICES MARKETING: THE PAST, THE PRESENT, AND THE FUTURE

Nilay Bıçakcıoğlu Peynirci, Yiannis Kouropalatis, Robert E. Morgan, Matthew J. Robson

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.371-372

PREDICTING THE USAGE OF ONLINE FOOD DELIVERY SERVICES: A META-ANALYTIC STRUCTURAL EQUATION MODELING STUDY

Weisheng Chiu, Badu-Baiden Frank, Peter Kim Tan Cheung

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.312

CUSTOMER ENGAGEMENT AND VALUE CO-CREATION IN DIGITALLY ENABLED HOSPITALITY SERVICES

Mohammadali Zolfagharian, Fei L. Weisstein

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.176

IMPACTS OF ONLINE REVIEWS ON CONSUMERS' DECISION-MAKING: APPLICATION OF TOPIC MODELING IN RESTAURANT SERVICES

Fangzhou Li, Zhen Li, Shuai Yang, Ken Ishibashi

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1350

EXPLORING THE RELATIONSHIP BETWEEN SATISFACTION AND SWITCHING INTENTION: THE MODERATING EFFECT OF ALTERNATIVE ATTRACTIVENESS IN THE CONTEXT OF E-HAILING SERVICES

Emily Yapp, Jasmine A.L. Yeap

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1262-1264

EXPLORING THE ROLE OF VOICE GENDER AND PERCEIVED RISK ON ATTITUDE TOWARD CHATBOT SERVICES AMONG AGING CONSUMERS

Hyo Jin Eom, Jaewoo Park

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.903-904

A NEW SOCIAL-MEDIA BUSINESS MODEL FOR LUXURY PRODUCTS: AN EMPIRICAL STUDY OF DAIGOU’S SERVICES VIA WE-CHAT PLATFORM IN CHINA

Xin Song, Fu-Mei Chuang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.897

SELF-QUANTIFICATION OF SERVICES: COST OF IMMEDIATE FEEDBACK

Kyoung Tae Huh, Youseok Lee, Sang-Hoon Kim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.698-699

CUSTOMER RESPONSES TO A FRONTLINE SERVICE ROBOT IN A RETAIL SERVICES CONTEXT

Amelia, Christine Mathies, Paul G. Patterson

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.618

A FRAMEWORK OF EMOTIONAL VALUE CO-CREATION IN AI-BASED CONCIERGE SERVICES FOR TOURISTS

Siddike Md Abul Kalam, Bach Quang Ho

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.613-617

THE DIRECT, INDIRECT, AND CONDITIONAL EFFECTS OF A FOREIGN EMPLOYEE’S ACCENT ON CUSTOMER PARTICIPATION IN SERVICES

David Bourdin, Christina Sichtmann

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.473-484