ISTANCED ASSETS - WE OWN IT, BUT WE DON’T’: A STUDY OF BRAND – CONSUMER ARCHETYPICAL BEHAVIOR IN THE SHARED ECONOMY ENVIRONMENT
Isaac Jacob, Krupa Rai, Monica Khanna, Devarsh Muni, Mohak Shah
Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1587-1591