KOREASCHOLAR

COMMUNICATING SUSTAINABILITY TO CHILDREN: AN EXPLORATORY STUDY ON SHARING SUSTAINABILITY THROUGH FASHION RETAIL THIRD PLACES

Rocío Elizaga, Bethan Alexander, Teresa Sadaba

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.897-902

BETTER TOGETHER: THE ROLE OF INTERACTIVITY IN ENGAGING SHARING ECONOMY PLATFORM USERS

Ruizhi Yuan, Yanyan Chen, Timo Mandler

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.684

WHAT CONSUMERS BELIEVE ABOUT THEIR AND OTHERS’ ACHIEVEMENT SHARING BEHAVIOR ON SOCIAL MEDIA

Honghan Qi, Shankha Basu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.683

FRANCHISEE’S IDEA SHARING WITHIN FRANCHISE SYSTEM: EXPLAINING DIFFERENCES IN SERVICE INDUSTRIES

Mehdi Ghahremani, Tony C. Garrett

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.675-676

SHARING PERSONAL INFORMATION FOR CONNECTION: THE EFFECT OF SOCIAL EXCLUSION ON CONSUMER SELF-DISCLOSURE TO BRANDS

Jiyoung Lee, Andrew D. Gershoff, Jerry J. Han

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.600-601

RELATIONSHIP MARKETING IN P2P SHARING ACCOMMODATION: A QUALITATIVE STUDY ABOUT AIRBNB

Beatriz Casais, Mariana Sarmento, Juliana Fernandes

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.314

THE EFFECT OF DATA SHARING PROMOTION ON CONSUMER RESPONSE

Sang-chul Son, Joonheui Bae, Kyung-hoon Kim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1349

THE MYSTERY OF CONSUMER VALUE STRUCTURE IN SHARING ECONOMY--AN EMPIRICAL RESEARCH BASED ON CONSUMER VALUE PROPOSITION

Li Feng, Lu Hui, Hou Meiqian, Cui Kangle

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1206-1223

IDENTIFYING INTERACTIVE VALUE FORMATION IN A PEER-TO-PEER SHARING : A TEXT-MINING APPROACH

Hyunsu Kim, Hyejo Hailey Shin, Kevin Kam Fung So

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1057-1062

BAD BEHAVIOR AND CUSTOMER CITIZENSHIP BEHAVIOR IN SHARING ECONOMY

Joonheui Bae, Dong-Mo Koo, Kyung Hoon Kim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.900

WHY WE SHARE IT – AN INVESTIGATION ABOUT REASONS FOR ACCOUNT SHARING OF ONLINE CONTENT PROVIDERS

Gerrit Cziehso, Monika Kukar-Kinney, Joel Mier, Dennis Tann

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1558

HOW TO IMPROVE P2P SHARING-SERVICE QUALITY: THE MODERATING ROLE OF THE FORM OF ADDRESS ON THE EFFECT OF INCONGRUENCE IN GENDER AND RACE ON PERCEIVED SOCIAL DISTANCE

Juyoung Kang, Sooyun Kim, Sunmee Choi, Heejin Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1455-1459

A PERCEIVED SERVICE QUALITY MODEL IN SHARING ECONOMY: THE CASE OF AIRBNB

Murat Acar, Aysegul Toker

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1179-1185

THE INFLUENCE OF THE SHARING PLATFORM SOCIALIZATION ON THE CONSUMERS’ INTENTION TO PARTICIPATE -- TRUST AS AN MEDIATOR

Peng Zou, Di Huo, Yixin Li

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.927-929

CAPTURING VALUE FROM SHARING: THE INTERPLAY AMONG INTRINSIC AND EXTRINSIC PRODUCT CUES IN PEER-TO-PEER TRANSPORTATION SHARING DEMAND

Seongsoo Jang, Mehdi Farajallah

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.891

DOES PHOTO SHARING VIA SNS REDUCE OR ENHANCE TRAVEL ENGAGEMENT AND ENJOYMENT?

Akinori Ono, Ryosuke Shimizu, Yongyi Wang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.797

USER ENGAGEMENT IN SHARING ECONOMY

Hongtao Yang, Jinghan Chen, Chengli Hu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.720-742

THE COMPLEXITY OF MARKETING ACTIVITIES IN THE SHARING ECONOMY

Nikolaos Pappas

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.598-603

WHY DO WE LIKE COMMENTING AND SHARING IN SOCIAL MEDIA? AN ONLINE APPROCH OF LUXURY BRAND COMMUNICATION

Xiaoming Lu, Mizan Rahman

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.282-286

DISENTANGLING THE “SOCIAL SHARING PARADOX”: A THREE-MARKET STUDY OF PRIVACY, TRUSTING BELIEFS AND INFORMATION DISCLOSURE IN SOCIAL MEDIA

Margherita Pagani, Alessandro Ferrari

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.263-264