THE INFLUENCE OF THE SHARING PLATFORM SOCIALIZATION ON THE CONSUMERS’ INTENTION TO PARTICIPATE -- TRUST AS AN MEDIATOR
Peng Zou, Di Huo, Yixin Li
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.927-929
THE INFLUENCE OF THE SHARING PLATFORM SOCIALIZATION ON THE CONSUMERS’ INTENTION TO PARTICIPATE - TRUST AS A MEDIATOR
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.128-130