KOREASCHOLAR

HOW OUTPUT SPECIFICITY OF CUSTOMER PARTICIPATION IMPACTS SERVICE SATISFACTION? THE MODERATING ROLES OF REGULATORY FOCUS AND SHOPPING VALUE

Chia-Yi Chen,

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1051

COPING WITH THE COVID-19 PANDEMIC IN THE CONTEXT OF FASHION SHOPPING: A STIMULUS-ORGANISM-RESPONSE (SOR) APPROACH

Hanna Lee, Yingjiao Xu, Wenna Han

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.969

THE EFFECT OF PROMOTIONAL INFORMATION CHARACTERISTICS ON CONSUMER PURCHASE INTENTION IN AN ONLINE SHOPPING ENVIRONMENT

Honkit Lau

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.943

HOW ITEMS ON SHOPPING LISTS ARE RELATED TO CONSUMER PERCEPTIONS OF GROCERY STORES’ QUALITY, SELECTION, AND PRICE LEVELS

Pilsik Choi, Fei L. Weisstein

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.895

EXTRACTING OFFLINE RETAIL SHOPPING PATTERNS: OLLABORATIVE FILTERING WITH RESTRICTED BOLTZMANN MACHINES

Myounggu Lee, Jihoon Cho, Youngju Kim, Hye-Jin Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.888-892

HOW OUTPUT SPECIFICITY OF CUSTOMER PARTICIPATION IMPACTS SERVICE SATISFACTION? THE MODERATING ROLES OF REGULATORY FOCUS AND SHOPPING VALUE

Chia-Yi Chen

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.862

ABSTRACT OR CONCRETE MESSAGES? WHICH REVIEWS ARE MORE EFFECTIVE TO CONSUMERS ON ONLINE SHOPPING PLATFORMS?

JinSuk Lee, Sunnyoung Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.664-665

UNDERSTANDING ONLINE SHOPPING WELL-BEING AND WOM: THE ROLE OF MOTIVATIONS AND EMOTIONS

Sandra Miranda, Susana Santos, Helena Martins Gonçalves

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.653-654

ASSESSING THE INFLUENCE OF INTERCULTURAL FACTORS ON CROSS-SHOPPING BEHAVIOR

Hayiel Hino

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.529

PREDICTING USER ENGAGEMENT IN ONLINE TRAVEL SHOPPING COMPANY’S INSTAGRAM: A TRANSFER LEARNING APPROACH

Hyunsang Son, Young Eun Park

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.457

FASHION LUXURY E-COMMERCE ONLINE SHOPPING EXPERIENCE: A QUALITATIVE ANALYSIS

Patricia SanMiguel, Cristina Sánchez-Blanco, Marta Torregrosa, Jorge del Río

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.417-421

PERSONALIZED TECHNOLOGY SERVICE (PTS) VIA RETAILERS’ MOBILE APPS AND ITS ROLES IN OMNICHANNEL SHOPPING EXPERIENCES

Youngdeok Lee, So Won Jung, Jee-Sun Park, Sejin Ha

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.402

IS CONSUMER BEHAVIOR MORE SUSTAINABLE BASED ON MULTISENSORY METAVERSE SHOPPING EXPERIENCE?

Jani Holopainen, Tomi Tonteri, Sara Fraccastoro, Mika Gabrielsson, Nannan Xi, Roope Raisamo, Heli Hallikainen, Tommi Laukkanen

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.377-381

ARE BLEED LOGOS EFFECTIVE FOR THE METAVERSE SHOPPING TRAVELERS?

Jue Wang, Akinori Ono

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.342

FACTORS INFLUENCING CONSUMER SHOPPING ENJOYMENT AND PURCHASE INTENTION IN METAVERSE VIRTUAL STORES

Chunlin Yuan, Yajing Yin, Shuman Wang, Hakil Moon, Kyunghoon Kim, Yang Liu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.316

DO CONSUMERS MAKE IMPULSIVE OR REFLECTIVE PURCHASE DECISIONS DURING IMMERSIVE METAVERSE SHOPPING?

Tomi Tonteri, Jani Holopainen, Heli Hallikainen, Tommi Laukkanen

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.183-187

THE EFFECT OF CONSUMER INTEREST IN GLOBAL COUNTRIES ON DIGITAL SHOPPING

Nayoung Jung, Sue Ryung Chang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.171

HOW PARASOCIAL BRAND EXPERIENCE AFFECTS BRAND EQUITY IN SOCIAL COMMERCE: THE ROLE OF AI-BASED DIGITAL SHOPPING ASSISTANT

Chunlin Yuan, Kyunghoon Kim, Hakil Moon, Shuman Wang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1523

ANTECEDENTS OF TRUST TOWARDS ONLINE SHOPPING IN CHINA AND SAUDI ARABIA. THE MODERATING ROLE OF DISPOSITION TO TRUST

Raffaele Filieri, Lala Hu, Saleh Bazi

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1497-1498

FROM TOUCH & FEEL TO TOUCHSCREEN SHOPPING OF COLOUR COSMETICS: ANALYZING DRIVERS OF BEHAVIOURAL INTENTION AND LOYALTY AMONG MILLENNIAL WOMEN IN EMERGING ECONOMIES

Anjali Chopra, Monica Khanna, Isaac Jacob

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1496-1497