KOREASCHOLAR

HOW ARTIFICIAL INTELLIGENCE TOOLS INFLUENCE CUSTOMER EXPERIENCE AND AVOIDANCE OF SIMILARITY

Sandra Maria Correia Loureiro, Mónica Mendes Ferreira, Ricardo Godinho Bilro, Laura Marques

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.646-649

AN INVESTIGATION OF THE EFFECTS OF CAST’S FACIAL SIMILARITY ON U.S. MOVIES’ BOX-OFFICE PERFORMANCE IN EAST ASIA

Verdiana Giannetti, Jieke Chen, Xingjie Wei

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.375

THE IMPACT OF SIMILARITY OF THE ADS ON CONSUMER’S ATTITUDE TOWARD THE BRAND AND ITS COMPETITOR

Cunhyeong Ci

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1095

THE INFLUENCE OF INCIDENTAL SIMILARITY ON CONSUMERS’ REACTIONS TO OBSERVABLE SERVICE FAILURES

Lisa C. Wan, Robert S. Wyer, JR.

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.702-703