KOREASCHOLAR

THE IMPACT OF RACIAL REPRESENTATION ON SOCIAL MEDIA: AUDIENCES REACTIONS TO DIVERSITY

Daniela Langaro, Catarina Marques, Mariana Vicente Cintra

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.227

THE IMPACT OF FOMO ON CONSUMER WELL-BEING ON SOCIAL NETWORKING SITES: A STUDY OF IDOL FAN CONSUMPTION ACTIVITIES

Tianyu Wang, Yi Xuan Ong

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.204

UNDERSTANDING ATTITUDES TOWARD ARTIFICIAL INTELLIGENCE: THE ROLE OF SELF-EFFICACY AND SOCIAL PRESENCE

Sandra Maria Correia Loureiro, Mariana Berga Rodrigues, Daniela Gonçalves, Ricardo Godinho Bilro

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.139-143

SCROLLING MINDS: INVESTIGATING THE MENTAL HEALTH EFFECTS OF SOCIAL MEDIA ON YOUNG ADULTS

Viktoriia Vozharenko, Ada Leung

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.121-126

UNVEILING TRAVEL INFLUENCER EFFECTS THROUGH SOCIAL COMPARISON: EXAMINING WISHFUL TRAVELING AND COMPULSIVE TRAVEL VIDEO BROWSING

Chien-Wen Chen, Mingchang Chih, Duong Thuy Trang Nguyen, Hoang-Thanh Duong

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.48

THE IMPACT OF VIRTIAL INFLUENCER ADVERTISING ON CONSUMERS’ PARA-SOCIAL INTERACTIONS AND PURCHASE INTENTIONS; THE MEDIATION ROLE OF SOCIAL CUES AND PSYCHOLOGICAL DISTANCE

Huei-Ting Tsai, Pin-Yi Lee

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.25

IMAGE FLUENCY IN LUXURY BRANDS ON SOCIAL MEDIA

Selina Yuqing Xie, Joanne Yu

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.7-12

SOCIAL NETWORK ANALYSIS AND RESPONSE TIME TESTING: CONSPIRACY THINKING AND CONSPIRACY THEORIES

Bart Norré, Doruntina Tahiri, Guillaume Fernandez, Dorota Reykowska, Kirti Dutta

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1076-1086

THE DARK VS. THE BRIGHT SIDE OF STUDENTS’ SOCIAL MEDIA ENGAGEMENT

Julia Eschenbacher, Christine Falkenreck, Ralf Wagner

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1065

EFFECTS OF SOCIAL MEDIA POSTING ON EXPERIENTIAL ASPECTS OF MATERIAL PRODUCTS AND LIKING OF THEM

Seunghyeon Cho, Jeonghwa Seo, Hakkyun Kim, Sangdo Oh

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1057-1058

THE EFFECTS OF PARA-SOCIAL INTERACTION ON ONLINE CELEBRITY ENDORSEMENT

Boyi Liu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1023-1025

SOCIAL MEDIA ADOPTION AND FIRM PERFORMANCE

Ezra Arenyeka, Dimitrios Dousios, Nick Yip

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.988

DOES SOCIAL MEDIA PROMOTES NON-DECEPTIVE COUNTERFEITING? EMPIRICAL EVIDENCES FROM INDIA

Ritu Raj, Saurabh Verma, Sunil Kumar Yadav

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.925-929

HOW DOES BRAND-GENERATED CONTENT ON SOCIAL MEDIA INFLUENCE CONSUMERS: EMPIRICAL STUDY WITH FASHION BRANDS IN INSTAGRAM

Xiaoru Gao, Seung-Chan Choi, Sunghoon Kim, Kihyun Kim, Madhavi Chakrabarty

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.924

NEW PRODUCT INTRODUCTION VIA SOCIAL MEDIA INFLUENCER

Zhenhao Li, Liping Liang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.886

HOW DOES DISTANCE MATTER TO THIRD-PLACE EXPERIENCE? ROLE OF SEAT ARRANGEMENTS AND SOCIAL DISTANCING SIGNAGES

Jie Meng, Ying Feng, Mingjie Ji, Brian King

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.881-882

THE IMPORTANCE OF RETAIL BRAND COMMUNITY: CONSIDERATION FROM BRAND COMMUNITY AND SOCIAL IDENTITY THEORY

Tetsuma Emmaru

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.849

A TOPIC MODEL OF SOCIAL INTERACTIONS IN LIVE-STREAMING COMMERCE

Honglong Wang, Guoxin Li, Xiaodong Xie, Shaohui Wu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.836

THE RADICAL SOCIAL MOVEMENT BURNING MAN AS A BRAND: RETHINKING ITS IMPLICATIONS

Elina Koivisto, Jukka-Pekka Heikkilä

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.751

WHAT CONSUMERS BELIEVE ABOUT THEIR AND OTHERS’ ACHIEVEMENT SHARING BEHAVIOR ON SOCIAL MEDIA

Honghan Qi, Shankha Basu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.683