KOREASCHOLAR

THE DIFFERENT EFFECT OF PHYSICAL AND VIRTUAL SOCIAL ROBOT ON USE BEHAVIOR

Joonheui Bae, Erin Cho, Minjung Cho, Sung Hun Kevin Bae, Mark Lee

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1095

WOMEN LEADERS IN SOCIAL ENTERPRISES: AN UPPER ECHELONS PERSPECTIVE ON DRIVING HEALTH AND SOCIAL WELFARE INITIATIVES

Hina Khan, Huda Khan, Pervez Ghauri

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1091

FROM ISOLATION TO INTERACTION: THE ROLE OF SOCIAL CAPITAL IN AI CHATBOT USAGE AND LONELINESS ALLEVIATION

Sunnyoung Lee, Yerim Choi, Eunjeong Yang, Chul Lee, Hahyun An, Yung Kyun Choi

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.1050-1051

MEDALING ON SOCIAL: A CROSS-CULTURAL ANALYSIS OF OLYMPIC ATHLETE BRANDING AND ENGAGEMENT

Cen Wang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1048

THE POWER OF SOCIAL MEDIA: THE INFLUENCE OF GENDER, INCOME AND EDUCATION IN DRIVING LUXURY PURCHASES

Ghina Molaeb, Elisabeth Paulet, Hareesh Mavoori

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1011

HOW SOCIAL PRESENCE AND TELEPRESENCE INFLUENCE PURCHASE INTENTION IN LIVE STREAMING COMMERCE: THE MEDIATING ROLES OF PERCEIVED ENJOYMENT AND USEFULNESS

Eunsin Joo

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.910

FROM HYPE TO BACKLASH: A THEORETICAL FRAMEWORK FOR DE-INFLUENCING AND STRATEGIC ADAPTATION IN SOCIAL MEDIA MARKETING

Ankita Misra

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.853

VIRTUAL INFLUENCERS AS CATALYSTS FOR PRO-SOCIAL MOVEMENT: A NETNOGRAPHIC STUDY

Viya Zhang, Sheau Fen Yap

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.850

ANTECEDENTS, DECISIONS, AND OUTCOMES OF CORPORATE SOCIAL IRRESPONSIBILITY IN SPORTS MEGA-EVENTS: A SYSTEMATIC LITERATURE REVIEW AND AVENUES FOR FUTURE RESEARCH

Reynald Brion, Renan Petersen Wagner, Mariana Bassi Suter

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.828

SOCIAL AI: HEDONIC AND UTILITARIAN PERCEIVED USES AND THREATS OF ANTHROPOMORPHIZED ARTIFICIAL INTELLIGENCE SOCIAL ENTITIES

Dave Centeno

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.801

HOW DO COMPANIES RESPOND TO ADVERTISING FAILURES OF SOCIAL MEDIA INFLUENCERS? FOCUSING ON THE SUSTAINABLE CONTRIBUTION OF SOCIAL MEDIA INFLUENCERS

Xiuyan Yan, Changju Kim

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.787

SOCIAL MEDIA AS A CSR CANVAS: A STUDY OF FASHION BRANDS’ SUSTAINABILITY COMMUNICATION

Lynnanne Chao, Ting Chi

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.786

REDUCING CORPORATE SOCIAL IRRESPONSIBILITY? INVESTIGATING THE INTERACTION BETWEEN TMT PAY INEQUALITY AND STRATEGIC EMPHASIS

Jieke Chen, Qun Tan, Carlos Sousa

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.725-730

THE VALUE OF ABSENCE: LUXURY BRANDS' CHALLENGES OF MAINTAINING BRAND ESSENCE AND EXCLUSIVITY ON SOCIAL MEDIA PLATFORMS

Dong Yang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.681

THE RELATIONSHIP BETWEEN RESPONSIBLE LEADERSHIP AND KNOWLEDGE - SHARING BEHAVIOR: THE CHAIN MEDIATING ROLE OF CORPORATE SOCIAL RESPONSIBILITY AND SOCIAL OCCUPATIONAL STIGMA CONSCIOUSNESS

Zhou Lin-yuan, Zhao Xin-yuan

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.564

TOO CLOSE, TOO SOON: HOW PERSONALIZATION AMPLIFIES SOCIAL ETIQUETTE IN HUMAN-ROBOT INTERACTION

Yuhosua Ryoo, Woojin Kim, Mark Y. Yim, Lily Jedneak, Ben Spratt, Joey Grillo, Marykate O'Brien

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.554

THE POWER OF TWO: HOW SOCIAL PRESENCE, PERCEIVED CLOSENESS, AND GENDER CONGRUENCE SHAPE VIRTUAL INFLUENCER COLLABORATIONS

Fanjue Liu

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.541

THE RESTAURANT – FOOD DELIVERY PLATFORM RELATIONSHIP: ASSESSING THE EFFECTS OF SOCIAL SUSTAINABILITY

Francesca Magno, Fabio Cassia, Christian M. Ringle

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.529

GETTING IN (VISUAL) TOUCH WITH CONSUMERS: EFFECTS OF VISUAL TEXTURE ON VISUAL PERCEPTION AND SOCIAL MEDIA ENGAGEMENT

Olesia Nikulina, Dhruv Grewal

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.528

UNRAVELLING THE INTERACTION BETWEEN CONTENT TYPE AND REPOST SOURCE IN SOCIAL MEDIA ENGAGEMENT

Ava Huijuan Yu, Trevor Kang Ean Chua, Amy Pei-Yu Chien

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.526