KOREASCHOLAR

THE IMPORTANCE OF RETAIL BRAND COMMUNITY: CONSIDERATION FROM BRAND COMMUNITY AND SOCIAL IDENTITY THEORY

Tetsuma Emmaru

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.849

CORPORATE SOCIAL RESPONSIBILITY IN THE GLOBAL VILLAGE: THE ROLES OF GLOBAL IDENTITY AND CONSTRUAL LEVEL

Yuhosua Ryoo, Kacy Kim, Fareeha Wan, Sukki Yoon

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.501

INFORMATION-BASED AND CONFORMITY-BASED DELIGHT OF ONLINE TRIBALISM: THE EFFECT ON SELF- AND SOCIAL IDENTITY MODERATED BY USER ACTIVENESS

Jie Meng

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.609-612

CONSUMPTION COMMUNITY AND SOCIAL IDENTITY

Kyuho Lee, Melih Madanoglu, Do-Hee Kim, Byung-Jin Park

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.24

CAN YOU COUNT ON WHAT FACEBOOK FRIENDS SAY? THE EFFECT OF SOCIAL IDENTITY THREAT ON EWOM EVALUATION

Yaeri Kim, Yookyung Park, Youseok Lee, Kiwan Park

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.767-772

THE ROLE OF SOCIAL IDENTITY, GROUP NORM, SOCIAL INFLUENCE ADOPTING SOCIAL MEDIA FOR SHOPPING

Seungsin Lee, Younghee Lee, Eunjung Lee, Jungkun Park

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1699-1700

ENTREPRENEURSHIP: A DYNAMIC CO-CREATION OF ROLE IDENTITY AND SOCIAL IDENTITY

Maria Isabel de Gomez, Jikyeong Kang

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.948-949