KOREASCHOLAR

HOW DOES BRAND-GENERATED CONTENT ON SOCIAL MEDIA INFLUENCE CONSUMERS: EMPIRICAL STUDY WITH FASHION BRANDS IN INSTAGRAM

Xiaoru Gao, Seung-Chan Choi, Sunghoon Kim, Kihyun Kim, Madhavi Chakrabarty

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.924

THE INFLUENCE OF FASHION BRANDS’ SOCIAL MEDIA MARKETING EFFORTS ON BRAND ENGAGEMENT

Etta Y. I. Chen, Giang Pham

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.391

RESEARCH ON THE INFLUENCE OF USEFULNESS AND USABILITY OF METAVERSE SITUATIONAL PERCEPTION ON BRAND EXPERIENCE BASED ON SOCIAL PRESENCE

Xiaolei Yu, Xuxiang Cheng, Kyung Hoon Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.94

YOUR WORDS INSPIRE ME! THE INFLUENCE OF WORD-OF-MOUTH MARKETING: FROM THE PERSPECTIVE OF “EMOTION AS SOCIAL INFORMATION (EASI) MODEL”

Annie Pei-I Yu

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1475-1482

SOCIAL INFLUENCE THROUGH VIDEO STREAMING APPLICATIONS: AN ANALYSIS OF MOBILE CONSUMERS’ USAGE BEHAVIOR

Youshin Kwak, Chang Hee Park, Jeonghye Choi

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1054-1055

GENDER DIFFERENCES IN THE EFFECTS OF INDIVIDUAL INFLUENCE AND SUSCEPTIBILITY ON NEW PRODUCT ADOPTION

Honghong Zhang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1562

GENDER DIFFERENCES IN THE EFFECTS OF INDIVIDUAL INFLUENCE AND SUSCEPTIBILITY ON NEW PRODUCT ADOPTION

Honghong Zhang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.780

CONSISTENCY OF PERCEIVED INFLUENCE OF USER-GENERATED CONTENT ON CORPORATE SOCIAL RESPONSIBILITY

Marina Zanfardini, Enrique Bigné, Luisa Andreu, Carla Ruiz

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1164-1165

CORPORATE SOCIAL RESPONSIBILITY INITIATIVES INFLUENCE CUSTOMER AWARENESS AND EMPOWERMENT

Sandra Maria Correia Loureiro, João Lopes

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1114-1118

SOCIAL MEDIA ACTIVATION CAMPAIGNS: WHAT MAKES THEM ENGAGING AND HOW THEY INFLUENCE THE BRAND IMAGE

SeyedAlireza Mirbagheri, Manoochehr Najmi

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.744-754

MARKET EXPANSION IN CHINA: UNDERSTANDING THE INFLUENCE OF CULTURAL DIMENSIONS AND INDIVIDUAL CHARACTERISTICS IN SOCIAL MEDIA USAGE IN CHINA

Ge Xiao, HyeRyeon Lee, Shaokang Wang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.533

THE EFFECT OF MASS CUSTOMIZATION IN FOOD SERVICE ON CONSUMER’S PERCEIVED VALUE: THE MODERATING ROLE OF SOCIAL INFLUENCE AND FOOD TYPES

Jaewon Hwang, Yong-Ki Lee

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.520-524

HOW SOCIAL MEDIA INFLUENCE ON CONSUMERS’ LUXURY VALUE PERCEPTION

Bruno Godey, Jungsun Cho

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.287-292

SUSCEPTIBILITY TO SOCIAL INFLUENCE: ITS EFFECTS ON ONLINE SERVICE RECOVERY BYSTANDERS

Wolfgang Weitzl, Clemens Hutzinger

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.119-120

DYNAMIC EFFECTS OF SOCIAL INFLUENCE AND E-WOM ON CUSTOMER EQUITY

Honglei Liu, Kyung Hoon Kim, Sang Jin Kim, Huanzhang Wang

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1099-1100

ANALYSIS OF RELATIONSHIPS AMONG SOCIAL INFLUENCE, SOCIAL LEARNING AND CUSTOMER EQUITY: A COMPARATIVE STUDY OF CHINA AND KOREA

Honglei Liu

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.2159

SOCIAL INFLUENCE ON CONSUMER PURCHASE INTENTION FOR LUXURY PRODUCTS: RESEARCH ON MACAU YOUNG ADULTS’ CONSUMPTION CULTURE

Katy Y. Lei

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.2119

THE ROLE OF SOCIAL IDENTITY, GROUP NORM, SOCIAL INFLUENCE ADOPTING SOCIAL MEDIA FOR SHOPPING

Seungsin Lee, Younghee Lee, Eunjung Lee, Jungkun Park

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1699-1700

THE INFLUENCE ON SOCIAL RESPONSIBILTY IN ADVERTISING UPON BRAND ATTITUDE IN LUXURY PRODUCTS

So Young Heo, Kyung Hoon Kim, Juran Kim, NamHee Jin

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1631

INFLUENCE OF KNOWLEDGE AND SOCIAL EMBEDDEDNESS ON INTENTION TO PARTICIPATE IN SUSTAINABLE CONSUMPTION: AN EMPIRICAL STUDY ON VOLUNTARY CARBON OFFSETTING

Yohan Kim, Sunyoung Yun, Joosung Lee, Eunju Ko

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.901-919