KOREASCHOLAR

A TOPIC MODEL OF SOCIAL INTERACTIONS IN LIVE-STREAMING COMMERCE

Honglong Wang, Guoxin Li, Xiaodong Xie, Shaohui Wu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.836

PURCHASE NOW AND CONSUME LATER: DO ONLINE AND OFFLINE ENVIRONMENTS DRIVE ONLINE SOCIAL INTERACTIONS AND SALES?

Jikyung (Jeanne) Kim, Sanghwa Kim, Jeonghye Choi

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.608

TO CONVERGE OR DIVERGE: THE EFFECT OF LOCALIZED CELEBRITY ENDORSEMENTS ON SOCIAL MEDIA INTERACTIONS AND PERCEIVED BRAND LUXURY

Shubin Yu, Yangjuan Hu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.162

OFFLINE SOCIAL INTERACTIONS AND ONLINE SHOPPING DEMAND: DOES THE KIND OF SOCIAL INTERACTIONS MATTER?

Jeeyeon Kim, Mingyung Kim, Jeonghye Choi

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.957-958