KOREASCHOLAR

THE DARK VS. THE BRIGHT SIDE OF STUDENTS’ SOCIAL MEDIA ENGAGEMENT

Julia Eschenbacher, Christine Falkenreck, Ralf Wagner

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1065

THE INFLUENCE OF FASHION BRANDS’ SOCIAL MEDIA MARKETING EFFORTS ON BRAND ENGAGEMENT

Etta Y. I. Chen, Giang Pham

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.391

CUSTOMER ENGAGEMENT MEASUREMENT IN SOCIAL MEDIA

Mojtaba Poorrezaei

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.292

WHAT DRIVES CONSUMERS TO LIKE AND RETWEET BRAND POSTS ON SOCIAL MEDIA? THE IMPACT OF BRAND POSTS WITH MEMES ON PERCEIVED HUMOR AND CONSUMER ENGAGEMENT

Sphurti Sewak, Jaehoon Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.112

THE ROLE OF REGULATORY MODE AND POSITIVE EMOTION IN SOCIAL MEDIA ENGAGEMENT

Felix Septianto, Frank Mathmann

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.110

CUSTOMER ENGAGEMENT WITH LUXURY BRANDS ON SOCIAL MEDIA: THE ROLE OF BRAND ETHEREALITY AND POST QUALITY

Saleh Bazi, Raffaele Filieri, Matthew Gorton

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.442-448

CUSTOMER ENGAGEMENT WITH LUXURY BRANDS ON SOCIAL MEDIA: THE ROLE OF BRAND ETHEREALITY AND POST QUALITY

Saleh Bazi, Raffaele Filieri, Matthew Gorton

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.256-262

FUTURE AI ADVERTISING: NEURAL CUES OF CONSUMER ENGAGEMENT IN SOCIAL MEDIA ADVERTISING WITH DEEP LEARNING METHOD

Jing Zhang, Eun-Ju Lee

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.243-244

INSTAGRAM AS AGENT OF CHANGE: WHEN SOCIAL MEDIA MAKES US GRATEFUL AND MORE ALTRUISTIC

Monica Mendini, Paula C. Peter, Salvatore Maione

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1543

CAPTURING CUSTOMER ENGAGEMENT ON SOCIAL MEDIA: THE POWER OF SOCIAL COMMUNITIES’ ACTIVATION WORDS

Richard Gruss, Eojina Kim, Alan Abrahams, Yuuyun Song, Daniel Berry

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.894

GENERATION Y’S ONLINE ENGAGEMENT IN BUILDING BRAND LOYALTY THROUGH SOCIAL MEDIA

HyeRyeon Lee, Ge Xiao

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.892

CUSTOMER ENGAGEMENT MEASUREMENT IN SOCIAL MEDIA: FROM THEORY TO PRACTICE

Othman Boujena, Isabelle Ulrich, Aikaterini Manthiou, Bruno Godey

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.677

ONLINE CUSTOMER ENGAGEMENT AMONG RESTAURANT CUSTOMERS: THE IMPORTANCE OF ENHANCING FLOW FOR SOCIAL MEDIA USERS

Michelle (Myongjee) Yoo, Wan Yang, Bomin Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.644-645

INTRINSIC MOTIVATORS AND PSYCHOLOGICAL BENEFITS OF CUSTOMER ENGAGEMENT IN TOURISM SOCIAL MEDIA SITES

Liang Wang, Henry Tsai, Tianyu Ying

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.408-409

ENDING BOWLING ALONE: CO-CREATING VALUES AND BUILDING SOCIAL CAPITAL VIA CUSTOMER ENGAGEMENT IN SOCIAL MEDIA

Tingting Zhang, Po-Ju Chen

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.116

AN APPLIED PREDICTIVE MODELING OF BRAND EQUITY INDUCING SOCIAL MEDIA BRAND-RELATED ENGAGEMENT

Bruno Schivinski

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1