KOREASCHOLAR

UNCOVERING THE ROLE OF VIRTUAL INFLUENCERS AS CSR MESSENGERS: A COMPUTATIONAL STUDY OF NARRATIVES AND SOCIAL MEDIA REACTIONS

Jeongwon Yang, Ploypin Chuenterawong, Krittaphat Pugdeethosapol

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.360-365

I DON'T ENVY YOU: EXPLORING THE EFFECTS OF HUMAN VS. VIRTUAL SOCIAL MEDIA INFLUENCERS ON CONSUMER WELL-BEING

Hsin-Hsuan Meg Lee, Lorena Blasco-Arcas

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.207

“INSPIRATION MECHANISM BETWEEN SOCIAL MEDIA INFLUENCERS AND CONSUMERS”

Chung-Wha Chloe Ki, Sangsoo Park, Youn-Kyung Kim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1181-1188

HOW SOCIAL MEDIA INFLUENCERS CAN PROMOTE ADVERTISING VALUE AND BRAND EQUITY

Shuman Wang, Xiaolei Yu, Kyunghoon Kim, Juran Kim, Chunlin Yuan

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.336

RELIGIOSITY AND DISPOSAL OF LUXURY PRODUCTS: PSYCHOLOGICAL INFLUENCERS AND RECOMMENDATIONS FOR PROMOTING SUSTAINABLE DISPOSAL ON SOCIAL MEDIA

Elizabeth Minton, Stephanie Geiger-Oneto

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.16

PAID POSTS IN BLOGS: NO NEED FOR REGULATIONS. GOOD INTENTIONS ARE MORE IMPORTANT THAN DISCLOSURE

Karine Charry, Alice Audrezet

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.335