KOREASCHOLAR

SOCIAL NETWORK ANALYSIS AND RESPONSE TIME TESTING: CONSPIRACY THINKING AND CONSPIRACY THEORIES

Bart Norré, Doruntina Tahiri, Guillaume Fernandez, Dorota Reykowska, Kirti Dutta

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1076-1086

THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON NEW PRODUCT DEVELOPMENT PERFORMANCE: MEDIATING EFFECT OF INTERNAL CAPABILITY AND AS WELL AS EXTERNAL NETWORK QUALITY

Hailin Zhang, Xina Yuan, Seongsoo Jang, Xin Wang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.592-597

SOCIAL NETWORK ANALYSIS FOR SEPHORA AND ULTA BEAUTY: A USE OF EGO-CENTERED AND WHOLE NETWORK ANALYSIS

Nicholas M. Watanabe, Jiyeon Kim, Joohyung Park

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.274

ANALYSING CUSTOMER ENGAGEMENT ON SOCIAL NETWORK PLATFORMS DEVOTED TO TOURISM AND HOSPITALITY

Ricardo Godinho Bilro, Sandra Maria Correia Loureiro, João Guerreiro

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.239-240

ASSESSING DESTINATION-REPOSITIONING SUCCESS VIA SOCIAL NETWORK ANALYSIS: FROM THE “ATLANTIC BEACK BIKE FESTIVAL” TO THE “COASTAL UNCORKED WINE AND FOOD FESTIVAL”

Bomi Kang, Taylor Damonte, Young-Jae Kim, Eun-Joo Cha

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.65

#PRAY FOR PARIS WITH CELEBRITIES: THE SOCIAL ROLE OF INFLUENTIALS IN A TWITTER NETWORK

Miyoung Chong, HJ Maria Kim

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1688-1689

E-WOM IN SOCIAL NETWORK PLATFORM SERVICE WITH SUSTAINABLE MARKETING ACTIVITIES

Chang Suk Choi, Sang Jim Kim, Kyung Hoon Kim, Sang Cheol Jeong

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1094-1096

THE IMPACT OF SOCIAL NETWORK CHARACTERISTICS ON EMPLOYEE-BASED BRAND EQUITY

Wisker Zazli, Poulis Athanasios, Panigyrakis George, Panopoulos Anastasios

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.2175-2195

THE EFFECT OF PERCEIVED VALUE OF MOBILE SOCIAL NETWORK GAME(MSNG) ON CONTINOUS USAGE INTENTION IN CHINA : FOCUSED ON MEDIATION EFFECT OF COMMITMENT

Tae-Hoon Kang, Hyoung-Gil Kim, LanLan Kong

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.2024

CONSUMER BEHAVIOR IN SOCIAL PLATFORM - FOCUSING ON NETWORK CHARACTERISTICS, KNOWLEDGE SHARING, SOCIAL CAPITAL, SOCIAL INNOVATION AND CUSTOMER VALUE

Sung Hwan Yeo, Kyung Hoon Kim, Juran Kim

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1608

SITUATIONAL, INDIVIDUAL, AND SOCIAL NETWORK DETERMINANTS OF NEGATIVE ONLINE WORD-OF-MOUTH

M S Balaji, Khong Kok Wei

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1123-1129