KOREASCHOLAR

THE EFFECT OF INFLUENCER AUTHENTICITY AND PARASOCIAL RELATIONSHIP ON PURCHASE INTENTION IN SOCIAL NETWORKING

Min-Sook Park, Yong Ju, Kyung Hoon Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.599

NOT ALL NFTS ARE EQUALLY PREFERRED: THE ROLE OF SOCIAL NETWORKING SITE USAGE

Fang-Chi Lu, Jooyoung Park

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.577-582

SOCIAL CAPITAL THEORY: ACADEMIC SOCIAL NETWORKING SITES

Jelena Filipovic, Maja Arslanagic Kalajdzic

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1169

POSING FOR SUCCESS IN USA AND ISRAEL: A COMPARISON OF PORTRAITS USED TO ATTRACT EMPLOYERS IN PROFESSIONAL SOCIAL NETWORKING SERVICES

Iris Vilnai-Yavetz, Sigal Tifferet, Yarden Zloufe, Yair Fishbein

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1363-1374

LOCATION-BASED CONSUMER IDENTITIES AND THEIR EFFECT ON GLOBAL SOCIAL NETWORKING SITES USAGE: EVIDENCE FROM USERS IN AUSTRIA AND THAILAND

Katerina Makri, Bodo B. Schlegelmilch, Karolos-Konstantinos Papadas

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.709

WHAT IS A ‘BUZZED-ABOUT’ DISPLAY? THE RELATIONSHIP BETWEEN POSTS ON SOCIAL NETWORKING SERVICES ABOUT IN-STORE DISPLAY INFORMATION AND RESPONSES TO THEM

Takashi Teramoto

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1148

ATTACHMENT STYLES AND ELECTRONIC WORD OF MOUTH (E-WOM) ADOPTION IN SOCIAL NETWORKING SITES

Min-Sook Park, Jong-Kuk Shin, Yong Ju

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.248-250

ELECTRONIC WORD-OF-MOUTH COMMUNICATION VIA SOCIAL NETWORKING SITES: THE CASE OF E-DA THEME PARK

Anestis K. Fotiadis, Nikolaos Stylos, Tzung-Cheng (T.C.) Huan

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.246