KOREASCHOLAR

HOW DOES DISTANCE MATTER TO THIRD-PLACE EXPERIENCE? ROLE OF SEAT ARRANGEMENTS AND SOCIAL DISTANCING SIGNAGES

Jie Meng, Ying Feng, Mingjie Ji, Brian King

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.881-882

NOT ALL NFTS ARE EQUALLY PREFERRED: THE ROLE OF SOCIAL NETWORKING SITE USAGE

Fang-Chi Lu, Jooyoung Park

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.577-582

UNCOVERING THE ROLE OF VIRTUAL INFLUENCERS AS CSR MESSENGERS: A COMPUTATIONAL STUDY OF NARRATIVES AND SOCIAL MEDIA REACTIONS

Jeongwon Yang, Ploypin Chuenterawong, Krittaphat Pugdeethosapol

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.360-365

THE ROLE OF REGULATORY MODE AND POSITIVE EMOTION IN SOCIAL MEDIA ENGAGEMENT

Felix Septianto, Frank Mathmann

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.110

EXPERIMENTAL INVESTIGATION OF THE POSITIVE ROLE OF BLOCKCHAIN IN SOCIAL EXCHANGE

Jungkeun Kim, Areum Cho, Daniel Chaein Lee, Suh-Young Irene Park, Jaehoon Lee, Jooyoung Park, Jihoon Jhang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.19

HOW PARASOCIAL BRAND EXPERIENCE AFFECTS BRAND EQUITY IN SOCIAL COMMERCE: THE ROLE OF AI-BASED DIGITAL SHOPPING ASSISTANT

Chunlin Yuan, Kyunghoon Kim, Hakil Moon, Shuman Wang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1523

DO INSTAGRAM INFLUENCERS NEED TO BE PERFECT? THE CHANGING ROLE OF SOCIAL NORMS ON THE EFFECTIVENESS OF INFLUENCERS

Yoon-Na Cho, Mivena Panteqi, Charles Taylor

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1192-1202

CUSTOMER ENGAGEMENT WITH LUXURY BRANDS ON SOCIAL MEDIA: THE ROLE OF BRAND ETHEREALITY AND POST QUALITY

Saleh Bazi, Raffaele Filieri, Matthew Gorton

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.442-448

CUSTOMER ENGAGEMENT WITH LUXURY BRANDS ON SOCIAL MEDIA: THE ROLE OF BRAND ETHEREALITY AND POST QUALITY

Saleh Bazi, Raffaele Filieri, Matthew Gorton

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.256-262

HOW PARASOCIAL BRAND EXPERIENCE AFFECTS BRAND EQUITY IN SOCIAL COMMERCE: THE ROLE OF AI-BASED DIGITAL SHOPPING ASSISTANT

Chunlin Yuan, Kyunghoon Kim, Hakil Moon, Shuman Wang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.233

HOW TO IMPROVE P2P SHARING-SERVICE QUALITY: THE MODERATING ROLE OF THE FORM OF ADDRESS ON THE EFFECT OF INCONGRUENCE IN GENDER AND RACE ON PERCEIVED SOCIAL DISTANCE

Juyoung Kang, Sooyun Kim, Sunmee Choi, Heejin Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1455-1459

ENGAGING WITH CONSUMERS AT SOCIAL MEDIA SITES: THE MEDIATING ROLE OF PSYCHOLOGICAL BRAND OWNERSHIP

Hua Chang, Lingling Zhang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.534

THE EFFECT OF MASS CUSTOMIZATION IN FOOD SERVICE ON CONSUMER’S PERCEIVED VALUE: THE MODERATING ROLE OF SOCIAL INFLUENCE AND FOOD TYPES

Jaewon Hwang, Yong-Ki Lee

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.520-524

STRATEGIC ROLE OF SOCIAL MEDIA – PERSPECTIVES FROM THE LUXURY FASHION INDUSTRY

Hanna Kontu, Anna Watson

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.452-453

DO NARCISSISTS ENGAGE MORE WITH LUXURY BRANDS? EXPLORING THE ROLE OF VANITY ON COMPULSIVE SOCIAL MEDIA USAGE

Shintaro Okazaki, Takumi Tagashira

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.422

IMPORTANCE OF WATCHER’S ROLE IN SOCIAL MEDIA: RELATIONSHIP BETWEEN PRESENTATION-FOCUS AND SOCIAL EMPOWERMENT ON SOCIAL MEDIA USAGE

Jin Suk Kim, Jeong Hye Choi, Subin Im

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.267-268

MULTIDIMENDIONS OF CONSUMER VALUE COMMUNICATION TOWARD ONLINE LUXURY PURCHAING: THE ROLE OF SOCIAL MEDIA WORD-OFMOUTH

Jungkun Park, Sang-Lin Han, Hyowon Hyun

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.154-157

THE ROLE OF THINKING STYLE IN CONSUMER REACTIONS TO CORPORATE SOCIAL RESPONSIBILITY

Yoshiko DeMotta, Catherine Janssen, Sankar Sen

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.147

#PRAY FOR PARIS WITH CELEBRITIES: THE SOCIAL ROLE OF INFLUENTIALS IN A TWITTER NETWORK

Miyoung Chong, HJ Maria Kim

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1688-1689

THE ROLE OF CUSTOMER BRAND COMMITMENT IN THE EFFECTIVENESS OF CRISIS RESPONSE STRATEGIES IN SOCIAL MEDIA: REVIEW OF EMPIRICAL EVIDENCE

Sasithorn Suwandee, Aurathai Lertwannawit

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.545-564