KOREASCHOLAR

EXAMINING THE RELATIONSHIP BETWEEN SPORTS COMMENTARY AND ONLILNE STREAMINING VIEWERSHIP RATINGS: EVIDENCE FROM THE FIFA WORLD CUP QATAR 2022

Jongho Kim, Hansol Kim, Kihan Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.954

OVERCOMING COMPATIBILITY BARRIERS IN SPORTS VR FOR GAMER INTERACTIVITY, CHARACTER IDENTIFICATION, AND ENJOYMENT

Jun-Phil Uhm, Hyun-Woo Lee, Heetae Cho

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1469-1471

CO- CREATING WELLBEING THROUGH SPORTS COMMUNITIES PRACTICES

Mario Giraldo,, Oscar Naranjo, Nohora Mercado-Caruso

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1586

FROM SPONSORSHIP TO PARTNERSHIP: IN SEARCH OF A PARTNERSHIP PORTFOLIO FRAMEWORK IN THE SPORTS INDUSTRY

Sabrina C. Thornton, Benjamin Dehe, David R. Bamford

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1086

PERCEIVED IMAGES OF EACH TYPES OF E-SPORTS: CONCEPT PRESENTATION AND DEVELOPMENT OF A MEASUREMENT SCALE

Jongho Kim, Yeayoung Noh, Yoonji Ryu, Kihan Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.712-713

EXPECTED UTILITY OF SPORTS SPECTATORS; CLOSE OR LOPSIDED MATCH

Sarang Go, Youseok Lee, Junhee Seok, Byungdo Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.708

INFLUENCES OF 3D VISUALIZATION AND FREE-POINT-VIEW TECHNOLOGYIES ON SPORTS VIEWING EXPERIENCES

Jongho Kim, Yeayoung Noh, Yoonji Ryu, Carolyn Yoonhee Park, Choong Hoon Lim, Yunjae Cheon,g, Kihan Kim

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1536-1537