KOREASCHOLAR

AN EMPIRICAL STUDY OF STAKEHOLDER THEORY USING CONSUMER PURCHASE INTENTION

Ryo Shimizu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.265-266

BUILDING A SUSTAINABLE BUSINESS MODEL FOR PROFESSIONAL CLUBS IN THE CHINA NATIONAL BASKETBALL LEAGUE (NBL): A STAKEHOLDER PERSPECTIVE

Yu-Ting Chen, Jeeyeon Kim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.62-63

A STAKEHOLDER APPROACH TO HERITAGE MARKETING STRATEGY

Angelo Riviezzo, Antonella Garofano, Maria Rosaria Napolitano

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1348

EXPLORING POLITICAL BRAND IDENTITY AND POLITICAL BRAND IMAGE IN NON-PARTY CONTEXTS FROM A MULTI-STAKEHOLDER PERSPECTIVE

G. Armannsdottir, C. Pich

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.996-1003

CELEBRITIES AS HUMAN BRANDS: AN INQUIRY ON STAKEHOLDER-ACTOR CO-CREATION OF BRAND IDENTITIES

Dave Centeno, Jeff Jianfeng Wang

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.794

CO-CREATING STAKEHOLDER AND BRAND IDENTITIES: A CROSS-CULTURAL CONSUMER PERSPECTIVE

Benjamin Voyer, Minas Kastanakis, Ann Kristin Rhode

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.64