KOREASCHOLAR

IT’S AUTHENTHIC ITALIAN AMERICAN CHEESE! EFFECTS OF COUNTRY STEREOTYPES ON PERCEIVED AUTHENTICITY AND PURCHASE INTENTIONS OF ITALIAN-SOUNDING FOOD PRODUCTS

Giada Mainolfi, Letizia Lo Presti

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.977

THE ROLE OF CORPORATE RESPONSIBILITY IN SHAPING CONSUMERS’ BRAND RESPONSES THROUGH BRAND STEREOTYPES

Ilona Szőcs, Milena Micevski

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.465-477

THE ETHICAL CONSUMER AND THE USE OF MAFIA STEREOTYPES IN MARKETING. A STUDY INTO CONSUMERS’ ATTITUDES AND WILLINGNESS TO BUY

Ilenia Bregoli, Francesca Ceruti

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.488