KOREASCHOLAR

DOES CROWDEDNESS MATTER IN A VIRTUAL WORLD? THE INFLUENCE OF CROWDEDNESS ON CONSUMER EMOTIONAL AND BEHAVIORAL RESPONSES IN A VIRTUAL APPAREL STORE

Ziyou Jiang, Ryan Fernandez, Jewon Lyu, Heejin Lim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.918-922

CANNIBALIZATION AND SYNERGY: INVESTIGATING STORE-LEVEL AND CUSTOMER-LEVEL OUTCOMES OF FRANCHISE ENCROACHMENT

Kyowon Seo, Junbeom Kim, Seongsoo Jang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.846

“DID YOU KNOW THAT…” – FACILITATING CULTURAL-CENTRED CONVERSATIONS AND EMBRACING SOCIETAL ISSUES ACKNOWLEDGEMENT TO DRAW CONSUMERS BACK IN STORE

Alessia Grassi

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.808-809

THE EFFECT OF CUSTOMER EXPERIENCE OF A LUXURY FASHION BRAND POP-UP STORE ON CUSTOMER SATISFACTION, AFFECTIVE COMMITMENT AND BRAND LOYALTY IN METAVERSE ENVIRONMENT

Seon young Jhee, Sang-lin Han

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.584-588

HOW CAN LUXURY BRAND POP-UP STORE WITH IMAGE GAP ENGAGE CUSTOMERS? EMPIRICAL EVIDENCE FROM JAPAN

Kaoru Kurisu, Tomoko Kawakami

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1538-1539

PRIVATE OR PROVIDED? CONSUMER ACCEPTANCE OF DIFFERENT TYPES OF IN-STORE MOBILE SELF-SCANNING TECHNOLOGY

Stefanie Sohn, Barbara Seegebarth

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1507-1521

THE ROBOT AS A NEW DIGITAL MAKRETING STRATEY IN STORE: A CONCEPTUAL MODEL

Min-Sook Park, Jongkuk Shin, Yong Ju

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.880-881

A STUDY ON THE BRAND EXPERIENCE OF LUXURY FLAGSHIP BRAND STORE WITH ART COLLABORATION

Yeonseo Park, Eunju Ko

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.677

HOW CAN LUXURY BRAND POP-UP STORE WITH IMAGE GAP ENGAGE CUSTOMERS? EMPIRICAL EVIDENCE FROM JAPAN

Kaoru Kurisu, Tomoko Kawakami

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.514-515

FLAGSHIP STORE STRATEGY FOR BRAND BUILDING — COMPARISON BETWEEN LUXURY BRANDS AND SPA BRANDS —

Shin’ya Nagasawa, Norihiro Suganami

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.500-513

AN ASSESSMENT OF CONSUMERS’ STORE CHOICE DECISIONS IN A MULTICHANNEL ENVIRONMENT

Mai Kikumori, Ryuta Ishii, Akinori Ono

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.324

THE IN-STORE MOBILE LOCATION BASED ADVERTISING FRAMEWORK BASED ON TEMPORAL TIME, INFORMATION AND RECEIVER

Heba Zahou, Guoxin Li, Mahmoud A. Eissa, Bo Lu

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.86-90

ECONOMIC ANALYSIS OF SPLITTING STORE PROPERTY -FOCUSING ON FORMER MULTI-FAMILY HOUSES IN HONGDAE AREA

Myung Hwan Choi, Jooeun Sung

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1609

DO THE DIFFERENT STORE FORMATS OF THE SAME BRAND MATTER TO CHINESE SHOPPERS? A STUDY ON A JAPANESE FASHION BRAND

Miao Miao

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1578-1579

THE REGIONAL MARKET ENTRY AND STORE-NETWORK GROWTH OF CHAIN RETAILERS: THE CONVENIENCE STORE INDUSTRY IN JAPAN

Minami Nishikawa

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1504-1507

QUALITATIVE EFFECTS OF IN-STORE DISPLAYS USING THE SINGLE SOURCE DATA OF USER GENERATED CONTENTS AND POINT OF SALES

Takashi Teramoto, Akira Shimizu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1054

ATMOSPHERICS AND STORE PATRONAGE: THE MODERATING EFFECTS OF DIGITAL SIGNAGE

Eun Young Kim, Eun Joo Park

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1694-1695

THE ROLE OF BRAND EQUITY AND STORE IMAGE IN THE CONSUMPTION OF STORE AND NATIONAL BRANDS: THE CASE OF GREEN BRANDING

Machiel J. Reinders, Jos Bartels

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1379

WHAT IS A ‘BUZZED-ABOUT’ DISPLAY? THE RELATIONSHIP BETWEEN POSTS ON SOCIAL NETWORKING SERVICES ABOUT IN-STORE DISPLAY INFORMATION AND RESPONSES TO THEM

Takashi Teramoto

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1148

A STUDY ON THE EFFECT OF FEATURES TOWARDS ONLINE STORE ONREUSE INTENTION IN CHINA ─ THE MODERATION ROLE OF THE E-WOM(ELECTRONIC WORD OF MOUTH)

ChunLin Yuan, Kyung Hoon Kim, XiaoLei Yu, Jenny Ma

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.567-572