KOREASCHOLAR

FLAGSHIP STORE STRATEGY FOR BRAND BUILDING — COMPARISON BETWEEN LUXURY BRANDS AND SPA BRANDS —

Shin’ya Nagasawa, Norihiro Suganami

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.500-513

THE ROLE OF BRAND EQUITY AND STORE IMAGE IN THE CONSUMPTION OF STORE AND NATIONAL BRANDS: THE CASE OF GREEN BRANDING

Machiel J. Reinders, Jos Bartels

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1379

THE INFLUENCE OF STORE LOCATION PRESTIGE ON THE PERCEIVED STATUS OF LUXURY AND NON-LUXURY BRANDS

Ken Kumagai, Shin’ya Nagasawa

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.63

GREEN BRANDING: STORE BRANDS VERSUS NATIONAL BRANDS

Machiel J. Reinders, Jos Bartels

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.2196