KOREASCHOLAR

THE EFFECT OF CUSTOMER EXPERIENCE OF A LUXURY FASHION BRAND POP-UP STORE ON CUSTOMER SATISFACTION, AFFECTIVE COMMITMENT AND BRAND LOYALTY IN METAVERSE ENVIRONMENT

Seon young Jhee, Sang-lin Han

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.584-588

AN ASSESSMENT OF CONSUMERS’ STORE CHOICE DECISIONS IN A MULTICHANNEL ENVIRONMENT

Mai Kikumori, Ryuta Ishii, Akinori Ono

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.324

HOLISTIC ARCHITECTURAL BRANDING IN RETAIL IN A GLOCAL CONTEXT

Sophie Schueller, Alice Morath

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1224-1225

TRACKING POSITION, VISUAL ATTENTION AND EMOTIONS OF CUSTOMERS IN RETAIL STORE ENVIRONMENT VIA POSITION SYSTEM, EYE TRACKER, ELECTROENCEPHALOGRAPH AND FACE READING TECHNOLOGY

Jakub Berčík, Elena Horská, Ľudmila Nagyová, Zuzana Rebičová, Johana Paluchová, Ján Bajús

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.494-510