KOREASCHOLAR

THE MEDIATING ROLE OF ABSORPTIVE CAPACITY ON THE STRATEGIC ORIENTATION — PRODUCT INNOVATIVENESS LINK IN CHINESE B2B SMES

Fenfang Lin, Matti Jaakkola, Wai-sum Siu, Jake Ansell

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.924-925

THE ANTECEDENTS OF CHANNEL INTEGRATION IN FASHION INDUSTRY: ORGANIZATION STRATEGIC ORIENTATION, ORGANIZATIONAL STRUCTURE, CHANNEL STRATEGIES

Miah Lee, Eunju Ko, Dayun Jeong

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.253-254

LONG-TERM STRATEGIC ORIENTATION IN MARKETING-DRIVEN ORGANIZATIONS: THE ROLE OF MARKETING ANALYTICS

Zabkar Vesna, Arslanagic-Kalajdzic Maja

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.555-567