KOREASCHOLAR

SAFE AND SOUND! DEVELOPING A MAREKTING STRATEGY FOR SUSTAINABILITY-MINDED WORKWEAR BRANDS

Hyunjeong Koo, Jihye Yu, Eunju Ko

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1046

CRYPTIC MARKETING: A STRATEGY TO APPROACH STIGMATIZED CONSUMER GROUPS

Haryani Primanti, Arnold Japutra

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1019

INTERNATIONAL MARKETING STRATEGY PLANNING AND PERFORMANCE: THE ROLES OF MARKET SENSING AND TOLERANCE FOR FAILURE

Itzhak Gnizy, Yoel Asseraf, Moty Amar

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.939

OMNICHANNEL COMMUNICATION OF SUSTAINABILITY IN THE LUXURY FASHION SECTOR: A STRATEGY TO INCREASE CONSUMER BRAND ENGAGEMENT

Costanza Dasmi, Olga Nechaeva

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.480-483

MARKETING STRATEGY IMPLEMENTATION AND EXPORT PERFORMANCE: STUDY OF ENTREPRENEURIAL FIRMS IN A DEVELOPING ECONOMY

Vita Kadile, Shahin Assadinia

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.374

IS APOLOGY THE BEST STRATEGY TO MITIGATE ONLINE FIRESTORMS IN SOCIAL MEDIA?

Daniela Langaro, Helder Neves, Sandra Loureiro

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1374-1382

“ONE COMMUNE ONE PRODUCT” AS AN INTRA- AND INTER-NATIONAL MARKETING STRATEGY IN VIETNAM

STEVE KOPP, BACH KIM, VOHONG TU

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1301-1302

WOMEN-OWNED SMES: THE ROLE OF MARKETING STRATEGY IN COVID-19 PANDEMIC

Wawan Dhewanto, Vania Nur Rizqi, Fera Yunita, Salma Azzahra, Sulistia Suwondo

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.919-923

FLAGSHIP STORE STRATEGY FOR BRAND BUILDING — COMPARISON BETWEEN LUXURY BRANDS AND SPA BRANDS —

Shin’ya Nagasawa, Norihiro Suganami

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.500-513

SELFIE CAMPAIGNS AS ADVERTISING STRATEGY: MENTAL IMAGERY AS DRIVER OF PARTICIPATION

Elisabeth Wolfsteiner, Marion Garaus, Udo Wagner, Alexander Girschick

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.440

TRANSLATING NEW PRODUCT DEVELOPMENT-LEVEL IMPROVISATION-BASED LEARNING INTO STRATEGY IN SMEs

Artemis Tonikidou, Anne Souchon, Kyriakos Kyriakopoulos, Paul Hughes, Belinda Dewsnap, Mathew Hughes

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.300-305

GREEN MARKETING STRATEGY, GREEN CORPORATE IMAGE AND SUSTAINABILITY PERFORMANCE: INSIGHTS FROM READYMADE GARMENT FIRMS IN BANGLADESH

Husna Ara, Jasmine A.L. Yeap, Siti Hasnah Hassan

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.158-160

THE USE OF NEW WAVE MARKETING TO FORMULATE MARKETING STRATEGY OF A NEW ONLINE BUSINESS CASE STUDY PAMPERPOP.COM

Wisnu Murti Suryaningrat, Jacky Mussry

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1608

CO-BRANDING BETWEEN PRIVATE LABELS AND NATIONAL BRANDS: DOES A CO-BRANDING STRATEGY IMPROVE CONSUMERS’ ATTITUDES TOWARD PRIVATE LABELS IN JAPAN?

Wataru Kamiya

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1559-1562

A STAKEHOLDER APPROACH TO HERITAGE MARKETING STRATEGY

Angelo Riviezzo, Antonella Garofano, Maria Rosaria Napolitano

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1348

DON’T BE A PASSING FAD: THE SUSTAINED COMPETITIVE ADVANTAGE OF HOTELS’ THEMING STRATEGY IN CHINESE MARKET

Lee, Wen-Yin, Wang, Kuo-Ching, Wu, Ben, Chuang, Wan-Hua, Hsiao, Chia-Lin

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1293-1298

DO CROSS-FUNCTIONAL CAPABILITIES MATTER FOR THE EXPORT MARKETING STRATEGY IMPLEMENTATION OF EMERGING MARKET FIRMS? THE MODERATING ROLE OF PSYCHIC DISTANCE AND COMPETITIVE INTENSITY

Shahin Assadinia, Vita Kadile, Matthew Robson

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1220

THE ROLE OF INNOVATION CAPABILITY ON THE RELATIONSHIP BETWEEN PRODUCT STRATEGY AND EXPORT PERFORMANCE: A CROSSNATIONAL STUDY OF KOREAN AND JAPANESE FIRMS

Insik Jeong, Jong-Ho Lee, Eunmi Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1213-1218

FLAGSHIP SHOP STRATEGY FOR BRAND BUILDING: — CASE OF UNIQLO —

Shin‘ya Nagasawa, Norihiro Suganami

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1144-1156

STUDY ON TYPE OF SUCCESSFUL ADVERTISING PUBLIC-RELATIONS CAMPAIGN STRATEGY IN 4TH INDUSTRY INNOVATION

Jeiyoung Lee

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1093-1094