KOREASCHOLAR

CLOCKING ON FOR LEISURE: A DRAMATURGICAL STUDY OF DAKA BEHAVIOR IN CHINESE TOURIST SPACES

Rhonwyn K Vaudrey, Wenzhe Liang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.991-995

VIRTUAL INFLUENCERS AS CATALYSTS FOR PRO-SOCIAL MOVEMENT: A NETNOGRAPHIC STUDY

Viya Zhang, Sheau Fen Yap

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.850

COMPLEXITY IN ONLINE SALES PROMOTION AND CONSUMER INTENTIONS TO PARTICIPATE: AN EMPIRICAL STUDY IN THE JAPANESE MARKET

Honkit Lau

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.789

SOCIAL MEDIA AS A CSR CANVAS: A STUDY OF FASHION BRANDS’ SUSTAINABILITY COMMUNICATION

Lynnanne Chao, Ting Chi

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.786

CONSUMER RESPONSES TO SUSTAINABILITY COMMUNICATION: AN EMPIRICAL STUDY BASED ON REGULATORY FOCUS THEORY

Minami Nishikawa, Daisuke Nishi

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.785

A STUDY ON THE IMPACT MECHANISM OF AI SERVICE AGENTS ON CONSUMER SERVICE EXPERIENCE

Feng Li, Rong Bu, Huanzhang Wang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.689

A STUDY ON THE DUAL-PATH IMPACT MECHANISM OF RECOMMENDATION SYSTEMS ON PURCHASE INTENTION: THE MEDIATING ROLE OF PERSONALIZED PERCEPTION AND ACCURACY PERCEPTION

Feng Li, Sitong Liu, Huanzhang Wang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.688

IL VIAGGIO TRAVEL: A CASE STUDY OF ACCESSIBLE TOURISM IN COSTA RICA

Yawei Wang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.456

EMBODYING COOLNESS AS A FORM CULTURAL CAPITAL OF LUXURY FASHION BRANDS: A COMPARISON STUDY OF BURBERRY AND AQUASCUTUM

Zhousheng Chang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.409-414

INSTANTANEOUS EMOTION MINING FOR SMART TOURISM: AN EXPLORATORY STUDY

Ruoran Liu, Jin-Xing Hao, Ziyue Gao

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.365-369

A PHENOMENOLOGICAL STUDY ON THE PSYCHOLOGICAL MECHANISMS AND EMOTIONAL RESPONSES OF CONSUMERS TO ONLINE REVIEWS OF HOTEL ATTRACTIVENESS – A COMPARATIVE ANALYSIS OF DIFFERENT GENDERS AND GEOGRAPHICAL AREAS

Ada Lee, Tilen Pigac

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.278-280

THE RELATION BETWEEN LIVESTREAMERS, FLOW, AND TRUST: A CROSS-NATIONAL STUDY TO UNDERSTAND IMPULSE BUYING

Susana Santos, Sandra Miranda, Helena Martins Gonçalves

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.228

THE IMPACT OF FOMO ON CONSUMER WELL-BEING ON SOCIAL NETWORKING SITES: A STUDY OF IDOL FAN CONSUMPTION ACTIVITIES

Tianyu Wang, Yi Xuan Ong

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.204

A CROSS-CULTURAL STUDY ON AVATARS AND YOUNG CONSUMERS’ INTERACTIONS WITH FASHION BRANDS IN THE METAVERSE

Marta Giovannetti, Lala Hu, Elena Cedrola

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.31

하도급생산네트워크 내 기업의 협력적 거래정책과 성과

이동진

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.103-122

INTRINSIC VALUES REFLECTED IN LUXURY FASHION ADVERTISING: AN EXPLORATORY STUDY

Antigone G. Kyrousi, Athina Y. Zotou, Eirini Koronaki, Anastasios Panopoulos

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1069

WHAT DRIVES PERCEPTIONS OF BRAND LUXURY WITH GEN Z? AN EXPLORATORY STUDY OF GERMAN CONSUMERS

Carolin Müller, Fernando Fastoso, Anja Spilski

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1059

CONSUMER RESPONSES TO AI APPLICATIONS IN OMNICHANNEL LUXURY RETAILING: AN EXPLORATIVE STUDY

Serena Rovai, Cecilia Pasquinelli, Camen Teh

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1032-1033

A COMPARATIVE STUDY ON ESPORTS CONTENT VIEWERSHIP IMPACT FACTORS: FOCUSING ON THE NUMBER OF LIVE STREAMING USERS AND HIGHLIGHT VIEWS OF LEAGUE OF LEGENDS LCS, LEC, AND LCK

Jongho Kim, Joungeun Park, Kihan Kim, Kyubin Park

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.952-953

DOES MOBILE APP PARTICIPATION CHANGE PURCHASE BEHAVIOR? EVIDENCE FROM A QUASI-EXPERIMENTAL STUDY

Jun B. Kim, Seongsoo Jang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.930