KOREASCHOLAR

LANGUAGE STYLE MATCHING IN MANAGEMENT RESPONSES TO NEGATIVE REVIEWS

Hongfei Liu, Hai-Anh Tran, Carmen Lopez

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.295

AN EMPIRICAL STUDY ON THE FASHION CYCLE THEORY THROUGH STYLE TREND ANALYSIS OF WOMEN’S ONLINE FASHION SHOPPING MALLS IN KOREA

ChiSung An, Eunju Ko

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1487

THE NEW VALUE PROPOSITION FOR SUSTAINABLE LIFE STYLE ～From the perspective of residential PV systems introduction in Japan～

Mariko Kiho, Ryo Mukae, Yoshinobu Kawahara, Takashi Kawashima

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.942-953

A REFLECTION ON THE BENEFITS OF REVITALISING THE TEACHING CONTENT AND STYLE OF THE RENOWNED MABEL FLETCHER COSTUME COURSE TO RE-SKILL THE COSTUME MAKING PROFESSION: AN EARLY STAGE RESEARCH PROJECT

Elizabeth Garland

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.761-775

THE COMMUNICATION STYLE MATTERS: IMPROVING SALES EFFECTIVENESS BY USING SOCIOMETRIC SENSORS

Sandra Pauser, Udo Wagner

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.715

WHY ARE SOME OBJECTS MORE APPEALING THAN OTHERS TO CONSUMERS ? DEVELOPMENT OF A MEASUREMENT SCALE OF AESTHETIC STYLE FOR DESIGN PRODUCTS

Bruno Godey, Joëlle Lagier

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.699

CELEBRITY BRAND EXTENSIONS ON INSTAGRAM: TESTING A SERIAL MULTIPLE MEDIATION MODEL OF CELEBRITY WORSHIP AND STYLE CONFORMITY

Jasmine A.L. Yeap, Norkhalilah Khalid, Emily H.T. Yapp, Say Keat Ooi

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.531-532

THE ROLE OF THINKING STYLE IN CONSUMER REACTIONS TO CORPORATE SOCIAL RESPONSIBILITY

Yoshiko DeMotta, Catherine Janssen, Sankar Sen

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.147

THE ROLE OF NARRATIVE TRANSPORTATION AND STYLE OF PROCESSING IN LUXURY BRAND STORYTELLING

Heejin An, Minjung Park

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.604-606

BRAND POPULARITY AS AN ADVERTISING CUE AFFECTING CONSUMER EVALUATION ON SUSTAINABLE BRAND - A CROSS - CULTURAL COMPARISON OF CONSUMER DECISION MAKING STYLE OF KOREA, CHINA, AND RUSSIA -

Haesung Whang, Ting Zhang, Eunju Ko, Ik Choi

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.923-927