KOREASCHOLAR

CUSTOMER ENGAGEMENT VALUE (CEV) IN THE SUBSCRIPTION ECONOMY: A SYSTEMATIC LITERATURE REVIEW

Stuart Allan, Tony Woodall, Elmina Homapour, Mojtaba Poorrezaei

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.910

HOW DOES FREE TRIAL EXPERIENCE INFLUENCE THE STREAMING SERVICE SUBSCRIPTION?

Sunghyun Jang, Subin Im

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1290

INTEGRATING TRAVELERS’ HETEROGENEITY IN SUBSCRIPTION CHOICE PROCESSES THROUGH HYBRID CHOICE MODELLING: AN APPLICATION TO THE SWISS RAILWAY MARKET

Salvatore Maione, Lisa Maria Schiestel, Reto Hofstetter

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1286-1292

THE ROLE OF FEELING OF CONTROL IN CONSUMERS’ PREFERENCE FOR SURPRISE-ME SUBSCRIPTION SERVICES

Lan Xia, Jill Lei

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1059