KOREASCHOLAR

GENDER DIFFERENCES IN THE EFFECTS OF INDIVIDUAL INFLUENCE AND SUSCEPTIBILITY ON NEW PRODUCT ADOPTION

Honghong Zhang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1562

GENDER DIFFERENCES IN THE EFFECTS OF INDIVIDUAL INFLUENCE AND SUSCEPTIBILITY ON NEW PRODUCT ADOPTION

Honghong Zhang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.780

REDEFINING LUXURY ADVERTISING: MOTIVATION IN ADVERTISED VALUE, ATTITUDES AND SUSCEPTIBILITY

Anastasios Panopoulos, Eirini Koronaki Eirini, Antigone Kyrousi, Athina Zotou

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.151-156

SUSCEPTIBILITY TO SOCIAL INFLUENCE: ITS EFFECTS ON ONLINE SERVICE RECOVERY BYSTANDERS

Wolfgang Weitzl, Clemens Hutzinger

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.119-120

THE IMPACT OF SUSCEPTIBILITY TO GLOBAL CONSUMER CULTURE ON COMMITMENT AND LOYALTY: TESTING OF THE MODERATING EFFECT OF COUNTRY OF ORIGIN

Jae-Kwang Hwang, Sally Kim, Dongkeun Yoo, Phil Soo Lee, Yong-Ki Lee

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.414-415

THE ATTENUATION OF THE CONSUMER-BRAND RELATIONSHIP AS CONCOMITANT WITH SUSCEPTIBILITY TO ELECTRONIC WORD OF MOUTH

Aurathai Lertwannawit, Supphawit Yodnamkham

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.377-378