THE SUSTAINABLE BRAND EQUITY MODEL. A RETAIL STUDY MEASURING SUSTAINABLE BRAND EQUITY
Tony Apéria, Christian Persson
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1239-1243
WHY ARE SWEDISH RETAIL CORPORATE BRANDS SO REPUTABLE? A COMPARATIVE STUDY OF SUSTAINABLE BRAND EQUITY IN SWEDEN
Tony Apéria, Christian.Persson
Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1028-1031