KOREASCHOLAR

EXPLORING THE ROLE OF INFLUENCERS IN SUSTAINABLE LUXURY TOURISM: A PARADOX PERSPECTIVE

Jihye, Kim, Szu-Hsin, Peng Khoon Gerald Chan

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.475-479

HOW SOCIAL MEDIA COMMUNICATION EFFECTS ON MASS VS. LUXURY FASHION BRANDS’ SUSTAINABLE MARKETING: A CROSS CULTURAL STUDY BETWEEN KOREA AND GERMANY

Hyun Min Kong, Alexander Witmaier, Eunju Ko

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1588-1589

RELIGIOSITY AND DISPOSAL OF LUXURY PRODUCTS: PSYCHOLOGICAL INFLUENCERS AND RECOMMENDATIONS FOR PROMOTING SUSTAINABLE DISPOSAL ON SOCIAL MEDIA

Elizabeth Minton, Stephanie Geiger-Oneto

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.16