KOREASCHOLAR

USING THE NET PROMOTER SCORE TO IDENTIFY BRAND ADVOCACY WITHIN A CARE-BASED, LOW SWITCHING SERVICE CONTEXT

Saadia Shabnam, Aziemah Othman, Graham Ferguson, Brian T. Hart

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.602

WHEN DO CONSUMERS FREE RIDE? THE ROLE OF POST-PURCHASE COGNITIVE DISSONANCE IN OPPORTUNISTIC CHANNEL SWITCHING BUYING BEHAVIOR

Costanza Nosi, Cristiano Ciappei, Lamberto Zollo, Riccardo Rialti

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1472-1486

EXPLORING THE RELATIONSHIP BETWEEN SATISFACTION AND SWITCHING INTENTION: THE MODERATING EFFECT OF ALTERNATIVE ATTRACTIVENESS IN THE CONTEXT OF E-HAILING SERVICES

Emily Yapp, Jasmine A.L. Yeap

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1262-1264

SEDUCING CUSTOMERS WITH FOND MEMORIES: THE EFFECT OF NOSTALGIA ON CONSUMER SWITCHING BEHAVIOR

Zhongqiang (Tak) Huang, Xun (Irene) Huang, Yuwei Jiang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1031

ANTECEDENTS OF THE PERCEIVED EMOTIONAL COST OF SWITCHING: EVIDENCE FROM THE JAPANESE TABLET MARKET

Sumita Sarma, Mark E. Parry, Xiaoming Yang

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.333-334

SECURING BUSINESS-TO-BUSINESS RELATIONSHIPS: THE IMPACT OF SWITCHING COSTS

Markus Blut, Heiner Evanschitzky, Christof Backhaus, John Rudd, Michael Marck

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1364