KOREASCHOLAR

THE APPLICATION OF INNOVATION DIFFUSION THEORY AND EXPERIMENTAL MARKETING STRATEGY IN THE ADOPTION OF AI-GENERATED TECHNOLOGY

Tsui-Hsu (Tracy) Tsai, Michiko Miyamoto

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.656-660

IMMERSIVE VIRTUAL ENVIRONMENT TECHNOLOGY (IVET) IN MARKETING: SHAPING CONSUMER BRAND EXPERIENCE

Jiyoung Kim, Sejin Ha, Hwai-Ping Cheng, Kimberly Nix, Jihye Ellie Min

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1611

IMMERSIVE VIRTUAL ENVIRONMENT TECHNOLOGY (IVET) IN MARKETING: SHAPING CONSUMER BRAND EXPERIENCE

Jiyoung Kim, Sejin Ha, Hwai-Ping Cheng, Jihye Ellie Min

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.918-919

TECHNOLOGY-DRIVEN FLIPPED LEARNING IN MARKETING COURSES

Seungmook Kang, Juran Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.69