KOREASCHOLAR

OLDER ADULTS’ ADOPTION BEHAVIOR OF MOBILE HEALTH (MHEALTH) APPS: INTEGRATING TECHNOLOGY READINESS WITH PROTECTION MOTIVATION THEORY

Doyeon Won, Weisheng Chiu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.407

EFFECTS OF TECHNOLOGY READINESS AND CONSUMER READINESS ON THE ADOPTION OF SELF SERVICE TECHNOLOGY

Hyeon-Sook Shim, Sang-Lin Han

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1101-1102