KOREASCHOLAR

THE EFFECT OF TELEVISION-VIEWING MOTIVATION AND INDIVIDUAL TRAITS ON ZAPPING BEHAVIOR

Mingqi Ye, Wirawan Dony Dahana, Chris Baumann, Sotaro Katsumata

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.815

INTERNET AND TELEVISION MULTITASKING, IMPULSE BUYING AND WELL-BEING: BREADTH-BIASED COGNITIVE CONTROL AS THE MECHANISM

Yuhmiin Chang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.743

A CONTENT ANALYSIS OF USA FOOD AND BEVERAGE ADVERTISEMENTS ON CHILDREN’S TELEVISION: FOCUS ON HEALTH PROMOTION AND OTHER PERSUATION TECHNIQUES

Kanae Suzuki, Michelle R. Nelson

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.233-229

INFORMATION INTRODUCED (ii) AND TELEVISION ADS: CONFIRMING COGNITIVE OVERLEAD THROUGH PSYCHOPHYSIOLOGICAL APPROACH

Byungho Park

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1516