KOREASCHOLAR

THE EFFECT OF MANUFACTURERS’ CHANNEL STRATEGY AND PRODUCT STRATEGY ON PERFORMANCE IN OVERSEAS MARKET: BASED ON OPTIMAL DISTINCTIVENESS THEORY

Shunnosuke Fukuchi

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1317

THE IMPACT OF CERTIFICATION ON CONSUMER TRUST IN THE FIRE SAFETY SERVICE: A SIGNALING THEORY APPROACH

Heeseok Woo, Kyung Hoon Kim

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1315

BRIDGING THEORY AND PRACTICE: EFFECTIVE STRATEGIES FOR PROJECT-BASED LEARNING IN FASHION BUSINESS EDUCATION

Minjung Cho

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1072

FASHION DESIGN WITH GENERATIVE AI: EXAMINING WORK EFFECTIVENESS THROUGH SELF-DETERMINATION THEORY

Ha Youn Kim, Woojin Choi Hong, Sun Hee Kim, Youngnam Shin

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1057

CONSUMER RESPONSES TO SUSTAINABILITY COMMUNICATION: AN EMPIRICAL STUDY BASED ON REGULATORY FOCUS THEORY

Minami Nishikawa, Daisuke Nishi

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.785

A THEORY UNIFICATION AMONG DIFFUSION OF INNOVATION THEORY, TECHNOLOGY ACCEPTANCE MODEL, AND TECHNOLOGY READINESS INDEX IN GENERATIVE ARTIFICIAL INTELLIGENCE ADOPTION

Wooyang Kim, Qinglin Li, C. Anthony Di Benedetto, Donald A. Hantula

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.714

SITUATIONAL CRISIS MARKETING: TOWARDS AN INTEGRATION OF CRISIS TYPES AND CONTINGENCY THEORY

Lukasz Swiatek, Kevin Tan

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.663-672

THE APPLICATION OF INNOVATION DIFFUSION THEORY AND EXPERIMENTAL MARKETING STRATEGY IN THE ADOPTION OF AI-GENERATED TECHNOLOGY

Tsui-Hsu (Tracy) Tsai, Michiko Miyamoto

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.656-660

DECODING USER ENGAGEMENT AND TRUST DYNAMICS ON SHORT VIDEO PLATFORMS: A COMPREHENSIVE TYPOLOGY ROOTED IN THEORY AND EVIDENCE

Peng Wang, George Balabanis

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.527

UNDERSTANDING E-WASTE RECYCLING BEHAVIOUR THROUGH THE THEORY OF PLANNED BEHAVIOUR: THE ROLE OF ENVIRONMENTAL VALUES, MORAL NORMS AND CONVENIENCE

Yvonne S.M. Ang, Noorita Mohammad

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.462

THE IMPACT OF PSYCHOLOGICAL AND PHYSICAL DISTANCE ON THE ADOPTION OF ARTIFICIAL INTELLIGENCE IN HEALTHCARE: A CONSTRUAL LEVEL THEORY PERSPECTIVE

Wantong Xia, Jing Zhang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.460

CROSS-BUYING EFFECTS OF OMNICHANNEL LUXURY BRANDS ADVERTISING MESSAGE : A SELF-DETERMINATION THEORY OF PERCEIVED AGILITY

Sang-Chul Son, Joonheu Bae, Kyung Hoon Kim

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.444

CHARISMATIC FASHION DESIGNERS’ IMPACT ON CONSUMERS’ BRAND PERCEPTION : AN APPLICATION OF HEIDER’S BALANCE THEORY

Priscilla Y. L. Chan, P. Y. Mok, Andy Wong, Glory Wan

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.326-327

THE IMPORTANCE OF RETAIL BRAND COMMUNITY: CONSIDERATION FROM BRAND COMMUNITY AND SOCIAL IDENTITY THEORY

Tetsuma Emmaru

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.849

MERGING THEORY AND PRACTICE: IS IT IMPORTANT TO SEPARATE MARKETING AGILITY AND AGILE MARKETING?

Dorottya Sári, Tony C. Garrett

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.673-674

OLDER ADULTS’ ADOPTION BEHAVIOR OF MOBILE HEALTH (MHEALTH) APPS: INTEGRATING TECHNOLOGY READINESS WITH PROTECTION MOTIVATION THEORY

Doyeon Won, Weisheng Chiu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.407

DRINKING SPACES AND CONSUMER CHOICE: A TEST OF FORAGING THEORY APPLIED TO UK PUBLIC HOUSES

Victoria Wells, Nadine Waehning, Kathryn Arnold, Ignazio Cabras

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.304-305

AN EMPIRICAL STUDY OF STAKEHOLDER THEORY USING CONSUMER PURCHASE INTENTION

Ryo Shimizu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.265-266

EXPLORING CONSUMERS’ PRO-ENVIRONMENTAL DECISION PROCESS ABOUT GREEN HOTELS: THE ROLE OF THE VALUE-BELIEF-NORM THEORY, GREEN TRUST, and eWOM

Kyeongwon Kwon, Jaejin Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.46-47

CONVERTING SHOPPERS’ IMPULSIVE BUYING TENDENCY IN LIVE STREAMING: INTEGRATING SIGNALLING THEORY WITH SOCIAL EXCHANGE THEORY

Xi Luo, Yangfan Cao

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.10