SITUATIONAL INFLUENCES ON PAY-WHAT-YOU-WANT (PWYW) PRICING DECSIONS: THE ROLE OF PERCEIVED CROWDING, INVOLVEMENT AND TIME PRESSURE
Fazlul K Rabbanee, Rajat Roy, Piyush Sharma
Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1413-1415
SOCIAL COMMERCE: THE EFFECTS OF TIME PRESSURE, PRODUCT POPULARITY, AND WEBSITE REPUTATION ON PURCHASE INTENTION
Minjung Park, Jungmin Yoo
Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1131-1133