KOREASCHOLAR

FREE GIFT FOR CUSTOMER EXPERIENCE IN RESTAURANTS: EFFECTS OF TIMING OF GIFT OFFERS AND CONSUMPTION OCCASIONS

Eunkyeong Jung, Sejin Ha

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.406

SERVICE RECOVER TIMING AND COMPENSATION STRATEGIES UNDER DIFFERENT INTENSITIES OF NEGATIVE EMOTIONS

Xiaofei Tang, En-Chung Chang, Xing Huang, Meng Zhang, Beixi Wen

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.404-405

WHEN DO VIEWERS SHARE VIRAL VIDEO ADVERTISING? THE ROLE OF BRAND PROMINENCE AND BRAND DISCLOSURE TIMING

Dongwon Choi, Hyejin Bang, Bartosz W. Wojdynski, Yen-I Lee, Kate M. Keib, Camila Espina, Kacy Kim

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.736

A FIRM’S STRATEGY TO CONSUMER BEHAVIORAL DECISIONS: PERCEIVED OBSOLESCENCE AND THE TIMING OF REPLACEMENT

Yong Seok Sohn, Kun Woo Yoo

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1573-1579

OPTIMAL TIMING FOR POSTING A DIRECT PRICE UNDER CHANNEL CONFLICT

Kenji Matsui

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1293-1294

ARE MARKET-ORIENTED FIRMS PIONEERS IN NEW PRODUCT LAUNCH? AN INVESTIGATION OF POSITIONAL ADVANTAGE, TIMING OF ENTRY, AND NEW PRODUCT PERFORMANCE

Andy Wei Hao, Chiquan Guo, Yong J. Wang, Anshu Saran

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.116