KOREASCHOLAR

SUSTAINABLE TOURISM BRANDING AND CULTURAL HERITAGE: SPORTS EVENT – OVIDIO RUNNING EUROPE

Genni Perlangeli, Andrea Rea, Răzvan-Ionuţ Drugă, Ismail Muhammad

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.1363-1378

INTRODUCING NON-PAYING TOURISTS TO REVIEW ON THE TOURISM E-COMMERCE PLATFORM? THE EFFECT OF THE NON-PAYING TOURISTS' IDENTITY ON TOURIST ENGAGEMENT

Lu Zhao, Jialing Li, Shouyang Wang, Mingli Zhang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1108

INTRODUCING CULTURAL ENTROPY AS A FRAMEWORK FOR UNDERSTANDING CULTURAL TOURISM

David Axelrod, Yawei Wang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.1104-1105

EFFECTS OF VIRTUAL HUMAN ON TOURISM MARKETING IN DIGITAL TOURISM CONTEXT

Huimin Xu, Juran Kim

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1101

SEEKING WELLNESS: SOLO TRAVLER’S PREFERENCE ON TOURISM PROGRAMS

Chunqun Liu, Lisa Wan

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1056

HUMAN PSYCHOLOGY AS A DRIVER OF TOURISM DEVELOPMENT: THE EFFECT OF REGIONAL PERSONALITY TRAITS

Yuan William Li, Lisa C Wan

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1046

HUMAN OR VIRTUAL INFLUENCERS? EXPLORING THE FACTORS INFLUENCING INFORMATION PROCESSING AND RESPONSE IN TOURISM LIVESTREAMS

Xin Jean Lim, Jun-Hwa Cheah

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1035

FROM ALGORITHMS TO AISLES: AI'S IMPACT ON LUXURY SHOPPING TOURISM

Helena Rodrigues, Kenza Snoussi

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1030

INVESTIGATION ON GAMIFICATION ELEMENTS FOR OLDER ADULTS IN THE HONG KONG TOURISM MARKET

Wun-Han Chan

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1017

DESTINATION IMAGE CONGRUENCE IN TOURISM: A BIG DATA ANALYSIS OF CULTURAL AUTHENTICITY, DMO STRATEGIES, AND TOURIST EXPERIENCES IN MACAO AND VIENNA

Selina Yuqing Xie, Astrid Dickinger, Daniel Dan

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.996-10000

EXPLORING FACTORS FOR SUSTAINABLE DEMAND OF MARINE WELLNESS TOURISM PROGRAMS: MULTI-ANALYTICAL APPROACHES

Yujeong Jo, Juran Park, Hakseung Shin

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.971-976

PROTECTION MOTIVATION THOERY IN TOURISM: A SEMI-SYSTEMATIC LITERATURE REVIEW

Shanshan Dai, Mengyang He, Jiashen Wang, Wenkai Zhang, Haixiang Guo

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.631

EXPLORING PERCEPTIONS OF OCEAN AND LEISURE TOURISM IN SOUTH KOREA ACROSS SEVEN COUNTRIES : USING BIG DATA TEXTMING

So-La Yoon, Hoon-Lee

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.627-630

EXPLORING THE MOTIVATIONS FOR VIDEO GAME-INDUCED TOURISM: A PERSPECTIVE OF AUTHENTICITY

Xuanke Lin, Changju Kim

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.614-615

INVESTIGATING DUAL ROUTES COMMUNICATION OF SMART TOURISM TECHNOLOGIES IN WINTER SPORTS TOURISM

Shubin Yu, Yi Xuan Ong, Jie Yang, Juhyeok Jang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.530

IL VIAGGIO TRAVEL: A CASE STUDY OF ACCESSIBLE TOURISM IN COSTA RICA

Yawei Wang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.456

THRIVING IN ADVERSITY: HOW CYCLING TOURISM’S CHALLENGES FUEL TRANSFORMATIVE GROWTH

Liwen Zhang, Jingwen Ma, Sujie Wang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.390-394

BLOCKCHAIN-VISUALIZED SUSTAINABILITY IN TOURISM SOUVENIRS: IMPACT ON WILLINGNESS TO PAY THROUGH AUTHENTICITY PERCEPTION AND WARM GLOW

Jingxian Liu, Fei Hao, Adil Masud Aman

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.381

INSTANTANEOUS EMOTION MINING FOR SMART TOURISM: AN EXPLORATORY STUDY

Ruoran Liu, Jin-Xing Hao, Ziyue Gao

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.365-369

LEVERAGING SOCIAL LISTENING TOOLS FOR CRISIS MANAGEMENT: MITIGATING REPUTATION RISKS AND COMBATING FAKE NEWS IN THAILAND’S TOURISM INDUSTRY

Siwarit Pongsakornrungsilp, Pimlapas Pongsakornrungsilp, Niramon Rawangngam, Pitchayaporn Pongsakornrungsilp, Yu He, Long Li, Vikas Kumar, Shishank Shishank

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.265-269