KOREASCHOLAR

INTRODUCING NON-PAYING TOURISTS TO REVIEW ON THE TOURISM E-COMMERCE PLATFORM? THE EFFECT OF THE NON-PAYING TOURISTS' IDENTITY ON TOURIST ENGAGEMENT

Lu Zhao, Jialing Li, Shouyang Wang, Mingli Zhang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1108

DESTINATION IMAGE CONGRUENCE IN TOURISM: A BIG DATA ANALYSIS OF CULTURAL AUTHENTICITY, DMO STRATEGIES, AND TOURIST EXPERIENCES IN MACAO AND VIENNA

Selina Yuqing Xie, Astrid Dickinger, Daniel Dan

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.996-10000

CLOCKING ON FOR LEISURE: A DRAMATURGICAL STUDY OF DAKA BEHAVIOR IN CHINESE TOURIST SPACES

Rhonwyn K Vaudrey, Wenzhe Liang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.991-995

THE IMPACT OF ONLINE TRAVEL PLATFORMS’ PRICE DISCRIMINATION ON TOURIST BEHAVIORS

Yuan Wang, Leping You

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.626

RESEARCH ON THE TOURIST EXPERIENCE OF REVITALIZING THE CULTURAL HERITAGE OF THE MACAU HOTEL CENTRAL

Cultural Heritage Revitalization, Ruoying Li, Xinyuan Zhao, Zizhen Liu

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.455

UNDERSTANDING TOURIST REGRET: A CONCEPTUAL MODEL

Li Zeng, Yingsha Zhang, Hongbo Liu

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.364

LEVERAGING KARMIC INVESTMENT MOTIVATION TO NUDGE TOURIST PRO-ENVIRONMENTAL BEHAVIOR

Lingyan Zhang, Elisa Chan, Lisa Wan

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.361-362

WHY FLEXIBILITY BENEFITS TOURIST EXPERIENCE: THE ROLE OF (NOT) NEEDING FOR GOAL CLOSURE

Iris Xue, Scott McCabe

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.25

THE IMPACT OF INDUCED AWE ON ETHICAL TOURIST BEHAVIORS

Sun-Hwa Kim, Seeun Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1124-1128

THE EFFECT OF ONLINE TRAVEL REVIEWS (OTR) ON TRAVELLERS’ DECISION REGARDING TOURIST ATTRACTION CHOICE: THE CASE OF TRIPADVISOR

Nayeema Ahmed, Hong Yu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.297-301

THE ROLE OF VALUES ON TOURIST’S BEHAVIORAL INTENTION TO VISIT CULTURAL PROPERTY SITES: CULTURAL PROPERTY VALUES AND CONSUMPTION VALUES

Wooyang Kim, Hyun-Sang An, Quing-Lin Li

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1283-1284

TOURIST-HOTEL RELATIONSHIP: THE ROLE OF CUSTOMER EXPERIENCE AND BRAND AUTHENTICITY

Filipa Rosado-Pinto, Sandra Maria Correia Loureiro, Ricardo Godinho Bilro

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.639-644

INVESTIGATING TOURIST PERCEPTIONS OF WIRELESS TRACKING AT A TRAVEL DESTINATION

Sean Lee, Billy Sung

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1191-1196

HOW THE TOURISM SERVICE QUALITY INFLUENCE THE TOURIST LOYALTY: TOUR GUIDE PROFESSIONAL COMPETENCE AS INTERMEDIARY VARIABLES

Su-Shiang Lee, Wei Yeng Sia, Wei Peng Tan, Chih-Wei Lin

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1067

THE RELATIONSHIP BETWEEN TOURIST VALUE AND PSYCHOLOGICAL CARRYING CAPACITY AT KOH LANTA, KRABI, THAILAND

Pimlapas Pongsakornrungsilp, Siwarit Pongsakornrungsilp

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.596

TOURIST ENGAGEMENT AND THE IDENTIFICATION WITH THE BRAND OF DESTINATION: THE CASE OF (RE)VISITING THE CITY OF PORTO

Ana Pinto Borges, Elvira Vieira, Paula Rodrigues

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.525-526

EXPLORE THE IMPACT OF TOURIST-TO-TOURIST ON TOURISM EXPERIENCE: A SELF-DISCLOSURE PERSPECTIVE

Meng Zhang, Hongxia Lin, Xiaorong Fu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.250

DESIGN OF WEB SITES: WHICH TYPE OF MESSAGE ABOUT PRICES IS MORE EFFICIENT? THE CASE OF SPANISH TOURIST MARKET

Agustin Ruiz Vega, Consuelo Riano Gil, Carla Di Pierri Del Vecchio

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1232

TOURIST MOTIVATION, SERVICE INTERACTIONS AND PLACE ATTACHMENT: THE INFLUENCE OF NATIONAL CULTURE

Girish Prayag, Isabella Soscia

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.965

IS THIS AN AUTHENTIC PLACE? THE INFLUENCE OF AUTHENTICITY IN THE TOURIST´S DESTINATION SELECTION

Jeanne Rosalina Botelho Maciel, Eliane Cristine Francisco Maffezzolli

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.321-325