KOREASCHOLAR

CONSUMER PERCEPTIONS OF TRADITIONAL AND OUTLET CHANNELS

Jared Wong, Foo Nin Ho

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.422-424

THE NATURE OF COLLABORATION: PRODUCTION, PROMOTION, AND SUSTAINABILITY OF TRADITIONAL INDIGENOUS FABRIC FROM EAST NUSA INDONESIA

Sonny Rustiadi, Nina Arina

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1350-1351

THE SEAT OF THE SOULAND THE SOUL OF THE SEAT: VALUING THE ART OF THE TRADITIONAL UPHOLSTERER

Tracy Cassidy

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.749-759

DETERMINANTS OF WILLINGNESS TO PAY FOR TRADITIONAL BUNDLES

Shivan Sanjay Patel, Shivendra Kumar Pandey, Dheeraj Sharma, Rama Shankar Yadav

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.595

MODERN VERSUS TRADITIONAL LUXURY BRAND DIGITAL STRATEGY

Kirsten L. Cowan, Alena Kostyk

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.257-262

SUSTAINABILITY INDEX MODEL FOR TRADITIONAL MARKET

Huanzhang Wang, Sang Jin Kim, Kyung Hoon Kim

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1460

MULTI-CHANNEL ATTRIBUTES OF TRADITIONAL MARKET FASHION BRANDS

Jeonmi Ko, Eunju Ko, Hyun Min Kong

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1459

CUSTOMER EQUITY IN TRADITIONAL MARKETS: CROSS-CULTURAL STUDY BETWEEN CHINA AND KOREA

Huanzhang Wang, Sang Jin Kim, Kyung Hoon Kim, Haemin Seok

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1458

THE IMPACT OF BIG DATA ON BUSINESS MODEL INNOVATION OF TRADITIONAL INDUSTRY

Shenghui Wang, Yuchen Zhang, Tianzhu Li, Jing Fei Long

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.946-947

CROSSING TRADITIONAL CULTURAL BOUNDARIES: TRANSCULTURAL EXPERIENCES OF THIRD GENERATION BRITISH SIKH CULTURE

Amandeep Takhar-Lail, David P. Chitakunye

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.652-653

KIMONO (TRADITIONAL JAPANESE DRESS) AS LUXURY CLOTHING

Koyama Taro

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1002-1007

THE IMPACT OF TRADITIONAL MEDIA ON SOCIAL MEDIA IN THE FINANCIAL SERVICES INDUSTRY

Maximilian Hausmann

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.430-435