KOREASCHOLAR

TRANSGRESSING A GROUP VALUE IN A TRANSCULTURAL EXPERIENCE: IS TARNISHING THE GROUP IMAGE MORE PAINFUL THAN TARNISHING THE SELF-IMAGE?

Sergio W. Carvalho, Hesham Fazel

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.826-827

CROSSING TRADITIONAL CULTURAL BOUNDARIES: TRANSCULTURAL EXPERIENCES OF THIRD GENERATION BRITISH SIKH CULTURE

Amandeep Takhar-Lail, David P. Chitakunye

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.652-653

TRANSCULTURAL ROLE OF RELIGION WITHIN MULTICULTURAL MARKETPLACE

Angela Gracia B. Cruz, Yuri Seo, Margo Buchanan-Oliver

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.619

THE TRANSCULTURAL EXPERIENCE OF BEING HALF THE WORLD AND A CLICK AWAY: UNDERSTANDING THE ROLE OF SOCIAL MEDIA IN THE ACCULTURATION PROCESS

Amy Yau, Ben Marder

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.407-412