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Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.826-827
THE TRANSCULTURAL EXPERIENCE OF BEING HALF THE WORLD AND A CLICK AWAY: UNDERSTANDING THE ROLE OF SOCIAL MEDIA IN THE ACCULTURATION PROCESS
Amy Yau, Ben Marder
Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.407-412