KOREASCHOLAR

THE IMPACT OF AI TRANSPARENCY ON CONSUMER ATTITUDES: THE MEDIATING ROLE OF PROCEDURAL JUSTICE

Xiang Wang, Joonheui Bae, Kunlun Xue, Sunghun Bae

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1094

NAVIGATING TRANSPARENCY IN VIRTUAL AI HUMANS: INSIGHTS FROM THE LUXURY HOSPITALITY SECTOR

Tilen Pigac, Ada Lee

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.705-709

TRUST THROUGH TRANSPARENCY: HOW AI DISCLOSURE LEVELS SHAPE CONSUMER ADOPTION IN HEALTHCARE

Xiaoan Li, Jing Zhang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.588

PRICING TRANSPARENCY IN INTERNATIONAL RETAILING

Kacy Kim, Yuhosua Ryoo, Srdan Zdravkovic, Sukki Yoon

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.981

COOKIES NOTICE: AN INVESTIGATION INTO TRANSPARENCY AWARENESS IN ONLINE BEHAVIORAL ADVERTISING

Sangwook Lee, Y. Greg Song, Won-Ki Moon

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.370

THE EFFECTS OF BUSINESS TRANSPARENCY ON CONSUMER CONSCIOUS BEHAVIOR, ENVIRONMENTAL CONCERN, AND PURCHASE INTENTION: FOCUSING ON SUSTAINABLE FASHION CULTURE EVALUATION SYSTEM

Heerim Joung, Young Ju Lim, Eunha Chun, Eunju Ko

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1590-1591

DO THEY BELIEVE IT? THE INFLUENCE OF CORPORATE TRANSPARENCY ON CONSUMER RESPONSIBILITY AND SKEPTICISM

Nina Bürklin

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.685