KOREASCHOLAR

EEG NEUROSCIENCE IN THE NARRATIVE TRANSPORTATION PROCESS: DIGITAL HUMAN AND HUMAN ADVERTISING

Eunyoung (Christine) Sung, Anja Couperus, Marc Koppert, Dai-In Danny Han, Yung Kyun Choi, Brian Gillespie

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.767-768

“THE STUDY OF MOBILE PAYMENT ON INDONESIAN TRANSPORTATION SYSTEM”

Fitri Aprilianty, Irfan Rais

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1603-1619

HOW BUSINESS REFERENCE CONTENT (BRC) AFFECTS B2B PURCHASE DECISION?: THE ROLE OF CONTENT FORMAT, TRANSPORTATION AND CONTENT CREDIBILITY

Changmo Jung, Hangeun Lee, Youngchan Kim, Jeonghye, Choi

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1528

CAPTURING VALUE FROM SHARING: THE INTERPLAY AMONG INTRINSIC AND EXTRINSIC PRODUCT CUES IN PEER-TO-PEER TRANSPORTATION SHARING DEMAND

Seongsoo Jang, Mehdi Farajallah

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.891

CONSUMER SATISFACTION AND REUSED INTENTION OF INNOVATED PUBLIC TRANSPORTATION USINGMOBILE APPLICATION IN INDONESIA

Audina Larasati, Mustika Sufiati Purwanegara

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.664-668

THE ROLE OF NARRATIVE TRANSPORTATION AND STYLE OF PROCESSING IN LUXURY BRAND STORYTELLING

Heejin An, Minjung Park

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.604-606

CONSUMERS’ NARRATIVE TRANSPORTATION IN LUXURY BRAND ADVERTISING

Ran Huang, Sejin Ha

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.397